Monthly Archives: November 2008

“Swiping” Your way to Success

If you were an early pioneer, working your way “out West”, and you learned that a team of explorers named Lewis and Clark had already forged a trail all the way to the Pacific Ocean, would you ignore this information and try to make a go of it on your own? Probably not. In the internet world, our pioneers are just 10-15 years old, and just like in those early times, the dirt paths have evolved into super-highways. If you want to get from point A to point B in today’s online environment, you have to collapse time and develop…

Repurpose Your Copy: 9 Ways to Build Your List

If you are like Deb and me, you have many activities demanding your attention as you build your business. Now, more than ever, you must develop prolific writing strategies if you want to thrive on the Internet. Why should you be writing on a consistent basis? A big reason is that your writing gives you credibility and exposure…which brings people to your website(s) and helps you in your list building. An added benefit is that writing is probably the single most compelling method to keep your attention, and creativity, centered at the core of your business. Think about it. Writing…

7 Swipe File Tips to Shortcut Your Way to Online Success

My first swipe file was five big banker boxes of magazines, catalogs, direct mail letters and packages (considered junk mail to many). It had taken me more that three years to collect this treasure! And I used it almost daily in our direct mail business. In fact, I don’t know what I’d have done without it. OK, sure. That was back in the early 1990′s. Ah, the slow old days of snail mail and all that entailed. It’s a different world now. We have the internet, autoresponders, automated sales processes and often, instant delivery of products. It’s fast — really…