Monthly Archives: April 2009

The 5th C of Email Management: Continuance

Building an email list doesn’t usually happen overnight. It takes consistent effort on your part. OK, let’s face it – it takes work. The work can be fun, but work it is. Consistent effort. So, once you have developed a list of people who are interested in who you are and what you have to offer, you want them to stick around! You don’t want a bunch of tire-kickers… just ho-hum followers who never read or buy anything from you, but are too lazy even to click the unsubscribe button! You want raving fans! People whose needs are so well…

The 4th C of Email Management: Conversion

When you are building a business on the internet, it is all about Conversion. And I’m not just talking about sales conversion. There is so much more you need to consider. Develop Your Pyramid of Profitability You will need to be effective at conversion everywhere along the line if you want to move people up your pyramid of profitability. You’ll want to convert at the following places: Searchers into visitors Visitors into prospects Prospects into one-time buyers One-time buyers into second-time buyers Multiple-time buyers into raving fans who want everything you have to offer Raving Fans into members of your…

The Third C of Email Management: Community Building

It seems that more, now than ever, people are looking to be a part of a like-minded community. To chat with people who have the same interests. And to share knowledge, dreams, and fears with people who understand. And many people look for this same community-minded spirit on the internet. You can use your autoresponder systems to help to create a community for your prospects and customers. Using Your Autoresponder System to Create Community Start a dialogue with your prospects and customers. Ask questions in your email sequences, and invite your readers to answer, and also to ask you questions.…

The Second C of Email Management: Communication

Once you start building a list, you need to communicate with them on a regular basis. A great way to do that is by using your autoresponder. You want the people on your list to grow to know, like and trust you. That’s the basis of community-building. Write Your First Autoresponder Emails BEFORE You Have A List Timing is a key here. You can’t wait to write your first few emails to put into your autoresponder until you have a reasonable sized list. Your first subscriber needs to be greeted immediately by your welcome email, and then recieve regular communication…

Facebook Groups – Have More than One Administrator

Well, it happened again. A friend just emailed that her Facebook account has been disabled. While that is a problem, a bigger issue is that she has a private Facebook group for paid customers of her courses. And she is locked out of that private group as well. This is another example of the problem with building any major part of your business on a site you don’t own. You can wake up one morning and find that you are locked out of part of your business, and have lost contact with your group. This can be a nightmare if…

The First C of Email Management: Collect Names and Email

Obviously, if you never ask for the names and email addresses of your visitors, you aren’t going to be creating a list. So your first important task is to actually get people to give you their names and email addresses. Are you old enough to remember the Roll-o-dex? You’d collect business cards, and then enter contact information by hand on a tiny card. When you wanted to contact someone, you looked through the cards and found the person. This was how we first did our list management, back in the 80s. In the 90s we graduated to contact management systems…