Monthly Archives: June 2009

Create Clickable Links for YouTube

Are you using videos to promote your site and build your list? If you aren’t, you really should be. And when you post a video on YouTube, Viddler or other video hosting site, you’ll want to include live, clickable links to your blog, website or product offering whenever you can do so. The idea is to make it very easy for the person viewing your informative and engaging video to visit the site you are promoting. You might be inviting people to visit your blog, a page with additional information about a product or service you are offering, or a…

Organize Passwords and Other Critical Data

If you are like me, you spend way too much time hunting for data on your computer. You know you saved that URL (maybe you even bookmarked it), or kept the information on the new product you bought in a Word document or email. And that great list of new resources and websites you found last week that you want to share with your subscribers. You saved that, too. But where IS it?! Arghh! Stop Wasting Time Searching for Key Information I finally gave in and decided to try a new (hopefully more efficient) way. I was already using the…

Does Google Control Your Traffic?

Deb and I just returned from the “PPC Classroom Live” event in Las Vegas. We want to share the most important lesson we learned…one that can improve traffic to your website. We’re talking about the way that Google determines your webpage ranking! We’ll use Google Adwords for this analysis. ANATOMY OF THE GOOGLE SLAP In approximately July of 2006, the AdWords game changed. This was the time when the easy pickings stopped. People who were paying pennies per click woke up one morning to find that if they wanted to continue playing, that they’d have to bid $10 per click…