Monthly Archives: July 2009

Use Multiple Landing Pages: Learning from Fishing

Mynders and I just returned from a family reunion in ND and MN, and a big part of the trip involved lake fishing. As I sat on the dock and watched my line for any action, it occurred to me that starting an online business, building a list, or introducing a new product to the market is a lot like fishing. When you go fishing, your goal is to catch fish, right? Just like list-building, where your goal is to catch subscribers. And the hooks and bait? Those are your landing pages, opt-in forms and free thank you gifts. When…

Are You Using ‘NoFollow’ Affiliate Links?

We are — at least as of today we are. As with most things strategy-wise, there are people making strong recommendations to use them for affiliate links… and not to use them. We’re going to try it for a while and see if we can track any positive or negative impact on our rankings. I just spent a monotonous 47 minutes going back through all of our previous posts and changing the affiliate links that leave our Business Building Shortcuts site into nofollow links. What is a NoFollow Link? When you create a link that visitors to your site can…

Starting Your Online Business: Finding a Viable Market

One of the most common mistakes entrepreneurs make when starting an online business is to begin by developing a product. People often discover a great idea, and they fall a bit in love with it. They spend weeks or months researching and perfecting the product. Then when they put it out there for sale, they get few or no buyers. What went wrong? Well, it might be that your sales page needs tweaking, or that nobody can find your sales page so they don’t even know you have a product for sale. These issues are relatively easy to fix. But…

Starting an Online Business: Collapsing Time

The hardest lesson for so many online entrepreneurs to learn in this process of building a successful online business is that there really is no ‘magic bullet’ out there that will allow them to make money online — lots of money — almost overnight. We read the sales letters that promise the moon, and we want to believe them, After all, we are bombarded almost hourly with people telling us about the huge profits they are making since they discovered this latest secret to online business building. When we got serious about starting an online business, we took a lot…

Starting an Online Business: Learning from Ducks

I didn’t expect to learn a lot about starting an online business from the ducks and ducklings who summer on the river in front of our cabin. But I was surprised to find that I did. We’ve been at our cabin in SW Colorado all summer, and have had the never-ending joy of watching ducklings grow from fuzzy balls floating on the river to developing feathers to learning to fly. Yesterday as I was sitting here at my computer and looking out at the river, a group of two duckling families floated by — or maybe I should say whizzed…

Want to Work Online from Home?

Back in the 90′s, if you wanted to work online from home, or have some sort of a computer home business, you had to be a real techno-savvy type of person. Programs and applications were clunky (a techy term if there ever was one!) and computer crashes and freezes were the order of the day. And chances were, you had to be a full-blown entrepreneur to run a small business from home. Wow, how things have changed! I have many friends who have what might be considered typical jobs, but they don’t go in to an office. They telecommute to…

Grow Your Online Business by Attending Live Events

Does your niche market have live events? Maybe they are conferences, trade shows, live training events, or other types of gatherings. If they are happening (and I’ll be they are), are you attending them? You should be — at least some of them. Amazing Benefits of Attending Live Events Increase Your Knowledge If you choose your events carefully, you can learn a ton of cutting edge knowledge and strategies that will make you money in your business. You might also be able to interview people right there at the conference and give the

Email Your List Regularly

Do you have a list of people who have raised their hands (by opting in) to receive information from you? If so, congratulations! There are still all too many people trying to do business online who aren’t collecting names and emails from visitors to their blog or website. And an even higher number collect names, but then they seldom (or never) contact their subscribers! How Often Should You Mail Your List?

Forward and Mask a Domain Name

Do you do affiliate marketing? Or maybe host a regular teleseminar for your market? Or perhaps you have a site that reviews products or makes regular recommendations to your subscribers? These are just a few of the reasons you might want to consider forwarding and masking a domain name. Sure, you can accomplish these same results by creating a redirect for your domain name, but you can do this quickly and easily