Monthly Archives: December 2009

Resolutions vs. Goals

The time is upon us again to write New Year’s Resolutions, for our personal lives as well as for our businesses. But are resolutions the best way to go? Or should we be writing realistic, implementable goals instead? In the past, I’ve written resolutions, and they always seemed to be a bit pie-in-the-sky. The kind of things it’d be great if I accomplished, but it’s not likely that it will happen. Partially, that’s because I’d write my desired outcomes (e.g., lose weight, eat more fruits and vegetables, exercise more, keep my office organized… sound familiar?), and that’s where I would…

Easy (eZ) Way to Add Video to Your Webpages or Blog

If you aren’t using videos on your opt-in pages because it was just too difficult to get them to work, have we got something to show you! Using videos is an awesome way to really get your point across. We use Camtasia a lot to create videos of our computer screen to show you how to do things online. We’ve been uploading these to our website, or for our public videos, hosting them on YouTube, and then playing them from our blogs or webpages. While there are lots of reasons to have your videos hosted on public sites like YouTube,…

Easy (eZ) Way to Add Audio to Your Webpages or Blog

If you aren’t using audios on your opt-in pages, sales pages and pretty much everywhere online, you are missing out! There’s a reason you see audios cropping up everywhere on the web – that’s because they work. Visitors and customers like them, they provide a tiny glimpse into who you are (remember the ‘know, like and trust’ factor) because instead of just reading words, now they can also hear your voice. And online marketers should like them for the same reasons! And also, because they are so easy to create and very, very simple to use. We recently switched from…