Monthly Archives: April 2010

Picking Up Where We Left Off

Deb and I are at our cabin in Southwest Colorado…taking a little break from our Internet business and other responsibilities. We’re hosting our long-term friends, Tommy and Risha from Chico, CA. The beautiful thing about our relationship is that, even though we don’t see each other but every few years,  we pick up on the relationship as if it were simply the continuation of an ongoing conversation. Set Up Your Business To Pick Up Where You Left Off! It wasn’t long ago that it was difficult for Deb and I to take a break from our business. We always felt like…

Frequent Blogging…A Challenge or An Opportunity?

Deb and I are in the middle of a 30 Day Blogging Challenge sponsored by our good friend, Connie Ragen Green. I’ll be the first to admit that a blog post every day is a little extreme for the long-term. However, the idea is to get into the habit of frequent posting…both for the benefit of your audience, as well as the traffic-driving benefits. But there’s an even better reason for frequent posting…and that’s the potentials for repurposing the subject of your posts. Repurpose Into Articles A great habit to get into is that…for every blog post that also has a traffic…

Starting A Blog Is A Great Way To Increase Your Search Engine Position

Growing your business is all about reaching as many people in your Market as you can. One great way to get your message out is through starting a blog. Organizing your website is difficult, but a blog simplifies the process. It’s fast and easy to publish your information, and you can increase your search engine position, as your content gets recognized so you can be found online. Deb and I have found that our BuildingBusinessShortcuts.com blog has provided us a voice to share what’s inside us…both with regards to helping our audience better implement what’s next, but also to express…

Start an Online Business – Make a Website For Free, Or Almost Free

Many people who are just beginning to think about ways to start an online business don’t have a lot of extra cash just laying around. After all, they want an online business to make money, not cost them money they may not be able to spare. So they look for ways they can make a website for free. There are many ways you can create a free website or blog, but be warned. Using free sites is a fast way to be save a few dollars a month and end up having it cost you hundreds, if not thousands, of…

Start an Online Business | How to Make Your Own Website

If you are trying to start an online business, you need an online home. For most online business builders, that means that you will want to learn how to make your own website. There are a few key things to consider before you start down that path, however. Let’s look at what type of website you will want to create to give your online business the best chance of success. Websites break down into three broad categories: static websites, blogs, and e-commerce stores. Let’s take a look at how these differ. A Static Website A static website is built one…

Leverage Systems In Your Business to Maximize Results

A big goal here is to get maximum results with minimum time and effort. It seems that there is always more to do in a day than you can complete, so you want the time you DO spend on your list-building and business activities to be the ones that generate income. The temptation that often shows up here is to get distracted by the shiny object syndrome (the newest, best, sexiest, most-hyped ideas), with the end result that we stop doing the things that we know will bring results. After you do these list-building activities we have been discussing a…

Duplicate Your Efforts for Maximum List-Building Results

Are you old enough to remember the commercial that advised you to ‘lather, rinse and repeat’ when you used their shampoo? Even if you didn’t see those commercials live, I’ll bet you have heard of them. Are you asking what the heck shampoo commercials have to do with your list-building efforts? Glad you asked… Congratulations! You have now reached the ‘lather, rinse and repeat’ phase of driving traffic to your opt-in page. There is really nothing more to learn or figure out at this stage. Will there be new things to learn and implement in the future? Absolutely, and all…

Leverage Multiple Web Properties Pointing to One Opt-In Page

There are many sites on the internet that, for a lot of reasons, get tons of traffic already, and are loved by search engines such as Google, Bing and Yahoo. When you put a page, article or post on these sites, you benefit immediately from their longevity and popularity. You’ll get lots of traffic quickly on these sites, and then the idea is to direct people from those sites to your opt-in page. What are some of these sites you’ll want to leverage to benefit your online business? YouTube YouTube is a huge search engine all on its own, and…

Drive Traffic to Your Opt-In From Many Sites Easily

Are you ready to turbo-charge your traffic-driving results? In the last few posts, we have looked at ways you can drive traffic to one opt-in page using your own efforts. We also explored ways you can leverage other people’s lists, cooperation and support to expand your list, and do this in a way that everyone wins. Then we looked at making sure you are helping people find you on the internet using a variety of popular keywords and search terms, and then inviting them back to your opt-in page. Today you will see how to take your efforts at driving…

What Keywords Should YOU Be Using In Your Marketing?

Now it’s time for you to grab a piece of paper and figure out some keywords that you can use in your marketing. Remember the questions Mynders asked? How he found those keywords leading to the free report on Automobile Maintenance? Let’s get to work… Go to the Google Keyword Tool External and do your basic research. Use your main terms first – the ones that describe your broad market. Then read through that list and look for new ideas and write them down. Enter those new ideas into the KTE and see what they bring up. Find the best…