Monthly Archives: May 2010

Keep On Top Of Your Website Analytics and Stay on Track!

 Just about everyone marketing online has heard of the importance of website tracking…it’s about measuring what’s important to your business results. Well, at the top of the list is the need to track how your “money sites” are performing. Specifically, I’m talking about google analytics tracking…measuring traffic and conversions for the Optin and Sales pages sequences for every one of your products. This is as easy as placing several lines of website analytics code onto each of your webpages.  Website Conversion Stats Example Conversion Rates   Opt-In Conversion Rate Number of people who opt in to your list divided by the number of hits on your…

One of Your First Decisions in Establishing Your Online Presence Should Be Starting A Blog

Designing your website is a big decision that should not be taken lightly. You’ve heard Deb and I talk about your website is your “Home on the Internet”. The impression that your initial online presence gives to potential customers and web surfers will largely determine whether your site succeeds. So when approaching the decision, a relevant question emerges: Is starting a blog the right decision? To Blog or Not First, let’s take a step back and analyze the benefits of blogging. One of the biggest advantages is the freedom and ease of use. There is no waiting for a Webmaster…

Make Your First Web Presence a Blog Site

So you’ve decided to make the move to Internet marketing and now you’re designing your initial website…creating your first web presence. Congratulations! The Internet is a seemingly infinite market to tap into, but there are some basic decisions to make before you start work on your website. The broadest of which is what type of site you are looking to create. Your 2 Choices The main two options are a blogging platform or an HTML site. So why might you choose blogging over the traditional HTML page? The answer lies in the advantages that a blogging platform provides, many of…

When Online Technology Doesn’t Work

Arggh! Why does online technology work fine one day, and then not work at ALL the next? I just don’t get it. I’ve been working on setting up our new site for days, and for some reason, the plugins aren’t playing nicely together at all. Post snippets are showing the html code for the audio players, the page I want to appear after you log in won’t show up, and the header and sidebars disappear on just a few pages, but not all of them. (Can you hear me fuming?) Now this isn’t new stuff for me. I am using…

Portable Video Cameras Provide A Lesson For Internet Marketing Strategy, Part 2

There’s a battle going on, and the only ones paying attention are those whom have a very specialized need for their portable video camera. It’s the battle between Flip Video and Kodak within the pocket video market. In reality, Flip dominates the broader market, where Kodak is the hands-down winner in the Niche for those whom need a very particular application…an external microphone. Let’s Talk Kodak We’re talking about the “Kodak Zi8″ portable pocket video recorder. I have one. This unit looks a lot like the Flip, even has the USB connector built in, has better resolution stats, and a…

Portable Video Cameras Provide A Lesson For Internet Marketing Strategy, Part 1

Understanding the Broad Market Remember the days of the Polaroid. That was an innovation to the film camera Market. It provided immediate gratification in the days when film developing could take several days or more. And later, when digital pictures arrived, look what it did to film photography. It just about made film cameras go the way of the 8 track. The innovation is always subtle. You probably didn’t even see the pocket video make its grand entrance onto the scene. Flip Video Revolutionized Video Recording Here’s the big deal! The Flip Video by Cisco made the video camera truly…

Building An Email List – Should You Rent Names?

When you are just getting started online and your list is made up of 7 people, two of whom are your siblings, it’s really tempting to rent an email list or buy a CD that the seller says is packed full of the email addresses of eager customers. While this may be effective if you do it right, there are some pitfalls you want to watch out for if you plan to rent or buy instead of build your business email list. Would Your Sell Your Responsive List? First of all, ask yourself a question. If you had a really…

Working Toward That Magical Moment of Bliss, Part 2

In yesterday’s post, I shared that I had resolved a major time issue in my life, allowing me to spend more quality time in my internet work environment. Today, I want to share the ah-has I’ve gained as a result of having new balance in life and means for managing stress. Lessons Learned About Working Online These are my insights on how to create a joyful, low-stress work environment for your Internet business. Acknowledge that there’s no ending point. When I was working on the Development, I always had an end goal to work toward, such as “Get the Architect…

Working Toward That Magical Moment of Bliss, Part 1

I feel like I just got my life back. For the past 2 years…in fact the entire time that I’ve been working our Internet business…I’ve had to answer to two Masters. The first was the ongoing work of managing my Development project in Durango, CO, which was put on indefinite hold when the economy took a downward spiral in the spring of 2008. Even though the project was on pause, I had to put on a different cap and become a Landlord/Rental Agent just to cover the ongoing bank loan and other expenses. The second was our Internet business, which seemed…

What Next: Optin and Sales Pages Designed on WordPress?

Years ago, when I designed my first website,  I created  a training site for my downline in a nutritionals Network Marketing company in which I used to be active. I recall drawing a diagram of what I wanted the site to look like, such that my downline could best access the training we had created for them. And then, I hired a web designer to actually create the site, at a price that was exhorbitant by today’s standards. Also, that site had no marketing reach beyond the specific people whom had had the U.R.L. What a long way we’ve come. Designing Your Core Websites on WordPress Perhaps…