Monthly Archives: June 2010

Frugal Man’s Webinar | Enhancing Teleseminars with Powerpoint

If there ever was a time, in our businesses, to save time, reduce expenses, and increase productivity…now is it! And, what better way than to take a tool that is becoming more of  a basic component of online business and make it more accessible. What is that tool? WEBINARS! The cost of incorporating webinars into one’s budget is often too costly for most…and then there’s the problem of getting comfortable with the technology.  But what if you could  learn a fast, easy, inexpensive way to incorporate Webinars into your business? To this end, Deb and I at Business building Shortcuts are offering a Live Webinar to show you how…

Use Twitter To Leverage Your Opt-In Page and For List-Building

Chances are very good that if you are online, you have a Twitter account. While most people use Twitter for personal interaction, it is growing in popularity for business and marketing as well. However, if you want to use Twitter for your business, you must follow social marketing conventions and do it the right way. Using Twitter to Drive Traffic to Your Opt-In Page Twitter, like most social networking sites, is about building relationships. It is not about bombarding people with sales pitches, one 140 character Tweet after another. If you do that, you’ll soon find your Twitter followers unfollowing…

Do You Suffer From This Common Internet Marketing Ailment? II Starting an Online Business

So you have an online business! But is it  actually profitable, bringing in a consistent income for you and your family? You surely aren’t alone.  Tens of thousands of people start a business online every week. Most of them will fail. That’s the hard, honest truth. But it does not have to be you! Way too many people try to start an online business but get the steps all out of order. And if you take action out of order, your business probably isn’t going to work. Do You Suffer from IMI-ADD? Deb here…A very common problem among people doing business online…

Blog Or Traditional Website in Starting an Online Business?

While there is still a lot to say for traditional (and nontraditional) websites, blogging seems to be where it’s at today. And there are lots of reasons why this is so. Here are some things you’ll love about blogs and blogging. A favorite today is to use WordPress and host it on your own webhost. This allows you to reap the benefits of blogging without running the risks of building your business on a site you don’t own.  Here are 6 reasons to get your blog up now.

Action Beats Perfection in Building an Online Business!

In the world of online business-building, action beats perfection every time. It’s all too easy to keep working on your product or sales page long past the time that it was good enough to publish. Sure, you want to put your best effort out there into the online world, especially if this is your first real offering on the internet. And while it is important not to offer people useless, boring, rehashed information or bland, me-too products, there is a point where you just have to stop tweaking and start selling. Until you put your product, service, article or sales…

What You Can Learn From Fishing Also Applies to List Building!

One of Mynders’ favorite things to do is  to flyfish. So, it makes sense that his business building metaphors come to him when he’s enjoying nature. When you’re  building a list, it is a lot like fishing. When you go fishing, your goal is to catch fish, right? Just like list-building, where your goal is to catch subscribers. And the hooks and bait? Those are your landing pages, opt-in forms and free thank you gifts. When you go fishing, you don’t just drop an empty hook into the water and hope it catches on a fin or something as a fish…

7 Key Questions to Ask Before Starting Your Product Development

If you are just starting to look at the enormous benefits of having an online business, you probably have lots of great ideas for products and services you might offer. Some might be passing ideas that you wrote down and then later crossed off your list. Others might be more exciting to you. And there are probably a few ideas that are circled and have exclamation points after them! These are the ideas you are falling in love with… But wait — don’t start developing that product yet. 

Add Audio and Video on A Website to Connect With Your Prospects!

As Deb and I look around in the current internet environment, it has become very apparent. Using audios and videos on your websites is no longer a luxury. It has become a necessity! Just look around. We live in a world of television, TIVO, Ipods, MP3 players, Youtube, etc. The primary way people receive information today is from listening or watching. Can you afford to go counter to this trend in your business? Let’s face it. With so much information bombarding people these days, we have to be concise with our message…and be able to stand out. Your prospects will…

Are You Substituting Social Marketing for Email Marketing?

It’s almost a given that you should have an email list and do email marketing if you have a business on the internet. You simply must create an email list of customers and prospects. Period. With the advent of social networking sites such as Facebook, Twitter, and LinkedIn, there are some marketers who are paying less attention to their list-building efforts and to communicating with their prospects and customers. Instead they are spending their precious time and marketing energy on social marketing alone Email Marketing vs. Social Networking Is there a place for Twitter and Facebook in your list buildingbusiness…

Segment Your List & Maximize Your Profits

Whether you are using an online system such as an autoresponder to manage your list, or just keep names in an Excel spreadsheet, don’t just settle for a clump of names. If you build your list through a number of avenues, and maybe through different specific interests related to your market, you want to know what those specific interests are! And you want to use that information to target your marketing and content delivery. Let’s look at an example (you’ll want to substitute details from your market as you read on): Jane has a travel-related site that focuses on promoting…