Monthly Archives: November 2010

Do You Have A Good Lead Generation System?

It’s easy to get bogged down in the myriad of online tasks that need to be done, such that nothing constructive happens. But sometimes, it’s simply a matter of focusing on the core of what will build your business. So, with that… Is Your Lead-Gen System In Place? There are several essential pieces to such a system… 1.The lead gen site (opt in page) itself; 2. The ability to capture those leads so you can begin communicating with them; and 3. The marketing methods you use to send prospects to your lead generation site; That’s it! Not more complicated than that. However,…

How Wide Is Your Marketing Funnel?

Whenever I return from an awesome marketing event, I often gain a huge new  business perspective. As Deb and I look at taking our business to the next level, it has become clear to me that the key lies in where we put our focus in the Marketing Funnel. For the purposes of this discussion, I’m going to identify 2 primary business-building paths within the funnel.                 Go Wide vs.Go Deep     What’s the difference? 1. Go Wide This is when you decide to build your business by putting a lot of stuff out there…in other words, your focus is at the top of the funnel. You’re promoting…

What Your Facebook Fan Page Can Do For You

Fan Pages…also known as Business Pages…can  be a sleeping giant for your online marketing. There are at least 6 broad things that your Fan Page can accomplish for you. 1. Traffic generation New content posted onto your fan page is seen not only by your fans, but also by all of their Facebook friends if they comment on your content. And, Fan pages get indexed by Google, therefore it’s a great way to drive organic traffic to your fan page. Of course, not everyone will join your List, but  repeated exposure in this way will build your Brand…and quite likely lead…