Yearly Archives: 2011

Box Plus One|Leveraging Results

Many of us in the “Boomer” generation remember growing up with the ‘New Math’…the so called fresh approach for teaching kids arithmetic in grade school. Well, the online world has evolved from the ‘Wonder of everything is possible’ to ‘An abundance of information at our fingertips’ to ‘ A feeling of overwhelm’. Most have literally reached the point where it seems there are just too many things to be done. Have you ever felt moments when it seemed that the best you could hope for was to stay on top of what’s already on your plate, rather than move forward…

Using a Web Designer vs. Doing It Yourself

It’s a given that you need websites for a variety of online purposes…full website to showcase your products and services; Blog to share fresh and relevant content; Optin pages to build your List; Sales pages to sell products; Membership sites to format the product content purchased, etc. The big question then becomes, should you hire a web designer or build it yourself? Where do you start? Or, if you are experienced, how do you move forward from here? Should your domain name be the same as your company name? There are so many questions to answer. There are a lot…

Add Followers from your Facebook Business Page

Today’s social media arena has become so complex. It evolves with new players rapidly, and the old stalwarts are changing their rules frequently. How do you stay up-to-date? The answer is leverage. Do the few things that can have the biggest impact on your business…and do them well. In the 7 minute video below, you will learn how to simply take content that you create on your Facebook Business Pages and leverage it to create more ‘Likes’ (followers). And, if your content has periodic links to your optin pages, then you will have the added benefit of bringing many of…

Google Calendar: Marketing Overlays

Do you have so many marketing potentials that you just don’t know where to start? Or perhaps you are feeling overwhelmed with all you need to do. Want a great solution? It all begins with a Planning process that will get you to take action in a way that works for you. In this post, we’re talking about putting Google’s “Calendar” feature to work in such a way that you’re in control. This 10 minute video on setting up Marketing overlays in ‘Google Calendar’ will give you the step by step method I share with my high-achieving consulting clients to…

File Storage and Sharing with Dropbox

If you have files you need to access from more than one computer, or from your computer and your iPad, or large files you want to share with someone else, then you need to have Dropbox on your computer. Dropbox is an online service that gives you free file storage and sharing “in the cloud” (they have a paid version as well, but the free one is plenty for most of us). When you sign up for Dropbox, you will have an online Dropbox that you sign in to through your browser, and a Dropbox folder on your computer. The…

Learn How to Write Effective YouTube Descriptions that Search Engines Love

Would you like to have a better chance of having your videos returned in search engine results? Well, who wouldn’t? Earlier this year an aimClear whitepaper “Video in Google & Bing Universal SERPs” looked various aspects of video platforms, video descriptions and search engine results. One really interesting finding had to do with how the video descriptions and tags impacted whether a video will be returned in Google and Bing SERPs (search engine results). In short, informational titles and descriptions far and away surpassed all others. Informational               84% Navigational                 18% Transactional               12% What is the difference? It is in the…

How to Use YouTube Annotations to Create a Clickable Link

Annotations are a way for you to add interactive commentary to your videos. You control what the annotations say, where they appear on the video, and when they appear and disappear. Why would we want to annotate a video? 1) To add new information to a video If the video is promoting a product and receiving a lot of traffic…yet perhaps that product itself is no longer available, we wouldn’t want to necessarily remove it. Maybe we want to redirect to another video on YouTube. 2) Add a link to a video or to an entire channel on YouTube. This…

A Planning Model for the Ages

This week, I was on a Webinar with a few of our video course members. We were brainstorming how to implement the use of video throughout their businesses, and a great opportunity presented itself. In every example our group presented, it was clear to see that they were operating from the level of tactics, rather than at the higher strategic level, in formulating their Plan. This is nothing new. I’m seeing a pattern here. Even my consulting clients have a tendency to think of an idea and then jump into action around it. That  knee-jerk way to taking action is not nearly…

Bucket List: A New Twist on Getting Things Done

Usually, you think about a ‘Bucket List’ as a place you write down, or add to the bucket, all the future things you want to do in your life. The idea is that you then systematically go about having those rewarding life experiences. But let’s explore a whole new perspective on this metaphor. Think about using this  in your business, and not to add to the bucket, but to empty it. The Start of A Great Idea Jason Fladlien gave me the start of this idea at a workshop in Vegas last weekend. Here’s his piece and 3 others. Ah-ha…

QR Codes: An Online Implementation Strategy

You’ve heard much recently about the increasing use of QR codes (Quick Response) by local businesses. But did you know that they can be a great strategic tool for online businesses, as well? Wikipedia: A QR code  is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, telephone cameras, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. The ‘Local’ Argument It’s pretty east ro see how they would…