Monthly Archives: February 2011

Do You Know What Makes a Good Landing Page?

A landing page is the entry point into your lead generation system and your sales sequence. But so many people don’t use this tool effectively because they don’t understand the huge opportunity that it offers. I’m not referring to the essential components of a Headline, the Body (with bullet points about your free giveaway offer) and your opt-in form, although all of these are certainly worthy of mention (and necessary for an effective landing page). I’m talking about the opportunity to target your Landing Page to one specific need of a subset of your audience. And you want that need…