Monthly Archives: October 2011

Google Calendar: Marketing Overlays

Do you have so many marketing potentials that you just don’t know where to start? Or perhaps you are feeling overwhelmed with all you need to do. Want a great solution? It all begins with a Planning process that will get you to take action in a way that works for you. In this post, we’re talking about putting Google’s “Calendar” feature to work in such a way that you’re in control. This 10 minute video on setting up Marketing overlays in ‘Google Calendar’ will give you the step by step method I share with my high-achieving consulting clients to…

File Storage and Sharing with Dropbox

If you have files you need to access from more than one computer, or from your computer and your iPad, or large files you want to share with someone else, then you need to have Dropbox on your computer. Dropbox is an online service that gives you free file storage and sharing “in the cloud” (they have a paid version as well, but the free one is plenty for most of us). When you sign up for Dropbox, you will have an online Dropbox that you sign in to through your browser, and a Dropbox folder on your computer. The…

Learn How to Write Effective YouTube Descriptions that Search Engines Love

Would you like to have a better chance of having your videos returned in search engine results? Well, who wouldn’t? Earlier this year an aimClear whitepaper “Video in Google & Bing Universal SERPs” looked various aspects of video platforms, video descriptions and search engine results. One really interesting finding had to do with how the video descriptions and tags impacted whether a video will be returned in Google and Bing SERPs (search engine results). In short, informational titles and descriptions far and away surpassed all others. Informational               84% Navigational                 18% Transactional               12% What is the difference? It is in the…

How to Use YouTube Annotations to Create a Clickable Link

Annotations are a way for you to add interactive commentary to your videos. You control what the annotations say, where they appear on the video, and when they appear and disappear. Why would we want to annotate a video? 1) To add new information to a video If the video is promoting a product and receiving a lot of traffic…yet perhaps that product itself is no longer available, we wouldn’t want to necessarily remove it. Maybe we want to redirect to another video on YouTube. 2) Add a link to a video or to an entire channel on YouTube. This…