Monthly Archives: January 2013

When It Comes To Product Development, The Tortoise Always Wins

Just because you can develop products fast doesn’t mean you should! Sure, technology has advanced to the point where massive courses can be created and out the door in no time at all. But once again,  the metaphor for the Tortoise vs the Hare holds when it comes to product development. Below, you’ll see two charts to demonstrate why this is so. Basically, it comes down to a strategic issue whereby you need to consider the effects of your new product development effect on your team, your customers, and your personal productivity. Let’s take a look. Build 3 Products At…

Choose Between Many Projects I Opportunity Filter Worksheet

Can you get this excited about a Worksheet? Recently, Marisa Murgatroyd, one of my consulting clients, used my ‘Opportunity Filter’ Worksheet to choose between several projects competing for her attention. Here’s what she had to say about her results. “Toward the end of last year, I sat down with Mynders to figure out my biggest business priorities for 2013…and he led me through a process that absolutely blew my mind. In less than an hour I had crystal clarity on what I should be focusing on for the entire year. It was like my year (and my business) suddenly made…

Survey Your Market & Increase Your Product Revenues

You get a great idea for a new product, and your excitement has you jumping ahead to create it. But then, that voice in your head says ”Survey your List!” But what if you don’t have a List…or it’s too small or segmented to give you reliable data about the viability of your new product idea? In this post, I want to give you several ideas on getting “Survey” data…even if you don’t have a List. Know Your Desired Outcomes! The first thing to do is to be clear on your goals for the Survey? Let’s assume that your focus is…