As Deb and I look around in the current internet environment, it has become very apparent. Using audios and videos on your websites is no longer a luxury. It has become a necessity! Just look around. We live in a world of television, TIVO, Ipods, MP3 players, Youtube, etc. The primary way people receive information today is from listening or watching. Can you afford to go counter to this trend in your business?
Let’s face it. With so much information bombarding people these days, we have to be concise with our message…and be able to stand out. Your prospects will be more apt to listen and watch if you incorporate Audios and Videos on your Websites and in your messages.
Stand Out From The Crowd
Standing out from the crowd, and ultimately producing Sales, is a result of excelling in building the “Know, Like, and Trust” factor. It’s all about building the relationship with your customers. And, you go a long way toward this if your prospects can hear your voice (audio or video), see your face (video)…and thereby connect to your style and energy (audio and video).
In fact, A/B tests have shown that incorporating Audio and Video into your Optin pages creates higher incidence of people subscribing to your List. Further, doing the same for your Sales Letters creates greater conversions into orders. Again, it all comes down to the connection you make with your target audience.
Consider the more powerful impact that audio and video testimonials can relay. We’re all used to glossing over the written words on Sales Pages by customers endorsing a product. But envision the impression it makes on your prospects if they can listen to your satisfied customer sharing verbally or visually the results they have achieved by using your product or service.
Grab the Video
As you can see, we’re big believers in these tools. And, we want to show you why you should be, as well. View our free video and discover 11 ways to leverage the power of audio and video in your product creation, list-building, sales and marketing. Grab the Embed Audio and Add Video on Website Report.