Let Autoresponders Become The Backbone of Your Communication System, Part 1

If you are online at all and have ever signed up for someone’s email newsletter, then you probably know about autoresponders (also called email responders). They’ve become such an integral part of our business that we often take for granted the fact that they let us stay in touch and even deliver product and information to our prospects and customers.

So just when is a good time to get an autoresponder for your online business?

Now. Right now. Really. It’s hard to imagine building and running a successful business online without an autoresponder.

A good autoresponder will let you:

  • Build your list by capturing visitor’s email addresses
  • Welcome your prospects to your newsletter, ezine or mailing list
  • Deliver eCourses automatically so that everyone starts with Lesson 1 and goes on from there, no matter when they join the course
  • Make spontaneous and instantaneous offers available to your prospects and customers
  • Share critical and time-sensitive information immediately with the click of a button
  • Encourage dialogue with your list
  • Deliver a download link for a free thank you product automatically when someone opts in to your list
  • And much, much more.

But here’s the thing. You want to choose your autoresponder very carefully, with your eye on your goals and the future development of your business.

There are autoresponders that don’t have a very good email delivery rate. Avoid those! There are others that are difficult to work with – again, you don’t want to create extra work for yourself. You can also buy autoresponder software that lives on your computer. It’s less automatic that way (you have to be online to use it), and deliverability is often very low.

And free autoresponders? If you are serious about your business, don’t even go there.

We have created a free 1 hour Audio and 11 page Step by Step Guide for you, in which you will:

  • Discover what an Autoresponder and Optin Box can do for you;
  • Set up your first Autoresponder;
  • Write your initial autoresponder message;
  • Create your Opt-in form code to place on websites, blogs, etc…and start building your List;
  • …and more!

Get it right now and start enjoying the benefits of targeted email marketing.


Join us in part 2 where you’ll learn the essence of what a good autoresponder system must have.

Tell me what you think. Post your comments below...

  1. Sheila Atwood

    I agree, you need a good reputable auto-responder and I haven’t found a free one that really delivers.

    Any business can’t benefit from have an email marketing system in place.

    Reply ·
  2. Kathryn Griffiths

    I don’t know of a an auto-responder that delivers perfectly. However, there are some that are better than others. I agree with Sheila… the free auto-responders will not serve you well. My personal preference is Aweber. I have found them to be very reliable.

    Reply ·
  3. Mynders

    Sheila and Kathryn:
    Of the pure Autoresponders, AWeber is hard to beat. But when you need to add shopping cart and affiliate marketing functionality to the mix, you have to look at 1 shopping cart or Red oak cart.

    Reply ·
  4. Yvonne A Jones

    For the first year of my business I did not use autoresponders very effectively, but I’ve come to appreciate the value to using them to communicate with people who trust me with their information and build relationships.

    You mentioned one benefit of autoresponders that I especially like and that is to deliver e-Courses so that everyone gets the full course regardless of when they start receiving messages.

    Thank you for the pointers and reminders. Yvonne

    Reply ·
  5. Mynders

    You’re very welcome, Yvonne. Here’s another tip. Use your autoresponder to supply the generic link to a free Webinar (which is the topic of your optin page) after they optin.

    This way, you don’t have to ask for 2 name/emails.

    Reply ·

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