Category: Online Marketing Systems

The Highest Compliment

It’s better to give than to receive. We’ve all heard the expression…the truth is that the more we share with others, the more we receive in return, A little over a year ago, Mynders and I decided to take a strategic step toward the growth of our online business. We joined Armand Morin’s AM2 Coaching program. After jumping around and grabbing great content here, there, and everywhere, we felt we needed a home room, so to speak…a place we could go at the end of the day and have familiar faces and consistent methods to build our business. (I do work…

20 Tips To Improve Your Sales Efforts

There’s an expression applicable to business, “Pick the low-hanging fruit”. In a general sense, it refers to the act of doing the things that can be most productive for you in the moment without a lot of new effort. But, let’s expand it’s relevance for you in your business. There are 2 things of primary importance…adding new prospects and making more Sales. Handle these and all other issues work themselves out. In your business, your low hanging fruit is being attentive to the needs of your existing prospects and customers…your List. You’ve worked hard to get them. You want to…

Use Twitter To Leverage Your Opt-In Page and For List-Building

Chances are very good that if you are online, you have a Twitter account. While most people use Twitter for personal interaction, it is growing in popularity for business and marketing as well. However, if you want to use Twitter for your business, you must follow social marketing conventions and do it the right way. Using Twitter to Drive Traffic to Your Opt-In Page Twitter, like most social networking sites, is about building relationships. It is not about bombarding people with sales pitches, one 140 character Tweet after another. If you do that, you’ll soon find your Twitter followers unfollowing…

What You Can Learn From Fishing Also Applies to List Building!

One of Mynders’ favorite things to do is  to flyfish. So, it makes sense that his business building metaphors come to him when he’s enjoying nature. When you’re  building a list, it is a lot like fishing. When you go fishing, your goal is to catch fish, right? Just like list-building, where your goal is to catch subscribers. And the hooks and bait? Those are your landing pages, opt-in forms and free thank you gifts. When you go fishing, you don’t just drop an empty hook into the water and hope it catches on a fin or something as a fish…

Are You Substituting Social Marketing for Email Marketing?

It’s almost a given that you should have an email list and do email marketing if you have a business on the internet. You simply must create an email list of customers and prospects. Period. With the advent of social networking sites such as Facebook, Twitter, and LinkedIn, there are some marketers who are paying less attention to their list-building efforts and to communicating with their prospects and customers. Instead they are spending their precious time and marketing energy on social marketing alone Email Marketing vs. Social Networking Is there a place for Twitter and Facebook in your list buildingbusiness…

Segment Your List & Maximize Your Profits

Whether you are using an online system such as an autoresponder to manage your list, or just keep names in an Excel spreadsheet, don’t just settle for a clump of names. If you build your list through a number of avenues, and maybe through different specific interests related to your market, you want to know what those specific interests are! And you want to use that information to target your marketing and content delivery. Let’s look at an example (you’ll want to substitute details from your market as you read on): Jane has a travel-related site that focuses on promoting…

Streamlining Your Online Affiliate Marketing Product Search

Have you ever noticed that some of the best resources on the Internet are, in themselves, cumbersome to use? -Take, for example, uploading videos onto Amazon S3 -Or finding product to sell from the Affiliate database, Clickbank. Clickbank Relief Is On The way! Recently, as I was researching tools to enhance our online Affiliate marketing, I came across a great free tool to make searches for Clickbank products easier. It’s more powerful than the paid program we have been using. If you’ve ever searched for products to sell on Clickbank, then you know the process is cumbersome. It’s a great resource of data…but…

6 Reasons to Fan Your Listbuilding II Take Facebook to The Next Level

You’re familiar with Facebook Fan Pages…and maybe even have one…but are you fully utilizing its power? Fan pages originally were offered by Facebook as a place where its Members could promote their business messages, given that facebook profile pages are intended to be personal in nature. The idea is that your prospect has to make a conscious decision to join your page…to give you permission to give them business information. What has evolved is that Fan Pages have become a very effective promotion and listbuilding tool. Here are some of the reasons… You can post 3x/day and it’s OK from the perspectives…

Building An Email List – Should You Rent Names?

When you are just getting started online and your list is made up of 7 people, two of whom are your siblings, it’s really tempting to rent an email list or buy a CD that the seller says is packed full of the email addresses of eager customers. While this may be effective if you do it right, there are some pitfalls you want to watch out for if you plan to rent or buy instead of build your business email list. Would Your Sell Your Responsive List? First of all, ask yourself a question. If you had a really…

Is Your Business Email List a Targeted Direct Mail List?

If you have a subscription or opt-in list for your business, then you already have an email list. But if you want to make this an effective business email list, you have to use it like a direct mail list. So how do you turn just any old email list into a business email list? Back in the “good old days” of using only snail mail letters with envelopes to market products and services directly to people, sending a marketing message was expensive. Marketers had to have the copy written, printed, stuffed in envelopes, and mailed with real stamps. But…