Category: Product Development

Video Marketing Can Quickly Lead To Business Success

Video is becoming more and more popular online every day, and it’s more important now than ever before to use video on your website or blog. Comscore.com stated that in May of 2010, 84.4% of the total US internet audience viewed online videos, and that during that month alone, over 183 million US viewers watched almost 34 Billion videos. That’s about 186 videos per viewer, or more than 6 videos each day per viewer. It’s clear that if you aren’t using videos in your online marketing, you are being left behind. Not sure if your business would benefit from video…

Frugal Man’s Webinar | Enhancing Teleseminars with Powerpoint

If there ever was a time, in our businesses, to save time, reduce expenses, and increase productivity…now is it! And, what better way than to take a tool that is becoming more of  a basic component of online business and make it more accessible. What is that tool? WEBINARS! The cost of incorporating webinars into one’s budget is often too costly for most…and then there’s the problem of getting comfortable with the technology.  But what if you could  learn a fast, easy, inexpensive way to incorporate Webinars into your business? To this end, Deb and I at Business building Shortcuts are offering a Live Webinar to show you how…

7 Key Questions to Ask Before Starting Your Product Development

If you are just starting to look at the enormous benefits of having an online business, you probably have lots of great ideas for products and services you might offer. Some might be passing ideas that you wrote down and then later crossed off your list. Others might be more exciting to you. And there are probably a few ideas that are circled and have exclamation points after them! These are the ideas you are falling in love with… But wait — don’t start developing that product yet. 

Add Audio and Video on A Website to Connect With Your Prospects!

As Deb and I look around in the current internet environment, it has become very apparent. Using audios and videos on your websites is no longer a luxury. It has become a necessity! Just look around. We live in a world of television, TIVO, Ipods, MP3 players, Youtube, etc. The primary way people receive information today is from listening or watching. Can you afford to go counter to this trend in your business? Let’s face it. With so much information bombarding people these days, we have to be concise with our message…and be able to stand out. Your prospects will…

Teach Someone To Fish and They’ll Eat Forever II Handling Cover Graphics

As you might suspect…living in Colorado and loving to flyfish…I’m fond of the fishing metaphors. But, more importantly, I love the opportunity to help other marketers put into plce today a tool that can benefit them for years to come. One of the biggest challenges people face today is getting distracted when the project they are working on has too many new elements to learn. The wall of resistance comes up, resulting in procrastination…or moving onto the next project. One of these areas is creating the graphics for reports or product you are promoting. You might have resistance to outsourcing due…

Swipe Files – Leveraged Internet Marketing Strategies For Business Writing, Part 2

In the last post, we began an exploration of the leverage power of swipe files and how  they can accelerate your copy writing and idea generation. Here are some examples of swipe file categories and how you might use them. Email campaign swipe files. This is where you join the email list of a competitor, or someone whose system you want to follow. The purpose is to study the sequence of emails they send to their list. How often do they send emails? What is the interval between writings? Does the voice of the email change when an offer is being made?…

Swipe Files – Leveraged Internet Marketing Strategies For Business Writing, Part 1

If you were an early pioneer, working your way “out West”, and you learned that a team of explorers named Lewis and Clark had already forged a trail all the way to the Pacific Ocean, would you ignore this information and try to make a go of it on your own? Probably not. Might you go so far as to deliberately seek out their knowledge and benefit from their discoveries? Definitely! Now apply this concept to the world of internet marketing strategies, and you have the beginning understanding of “swipe files”. In the internet world, our pioneers are just 10-15…

Portable Video Cameras Provide A Lesson For Internet Marketing Strategy, Part 2

There’s a battle going on, and the only ones paying attention are those whom have a very specialized need for their portable video camera. It’s the battle between Flip Video and Kodak within the pocket video market. In reality, Flip dominates the broader market, where Kodak is the hands-down winner in the Niche for those whom need a very particular application…an external microphone. Let’s Talk Kodak We’re talking about the “Kodak Zi8″ portable pocket video recorder. I have one. This unit looks a lot like the Flip, even has the USB connector built in, has better resolution stats, and a…

Portable Video Cameras Provide A Lesson For Internet Marketing Strategy, Part 1

Understanding the Broad Market Remember the days of the Polaroid. That was an innovation to the film camera Market. It provided immediate gratification in the days when film developing could take several days or more. And later, when digital pictures arrived, look what it did to film photography. It just about made film cameras go the way of the 8 track. The innovation is always subtle. You probably didn’t even see the pocket video make its grand entrance onto the scene. Flip Video Revolutionized Video Recording Here’s the big deal! The Flip Video by Cisco made the video camera truly…

CloudBerry Explorer – A Great S3 File Upload Option

You just have to love having an online business! The best things can happen when you least expect it. Yesterday I posted two alternate ways to upload files to S3, primarily because a lot of you use Ezs3 (as do we), and their java upload is temporarily down, so I wanted to be certain your use of audios and videos wasn’t disrupted as a result. Please Note: The goal of that post (and this one) is not that you use ALL of these options! Just that you know they exist, and that you find an option that best meets your…