Category: Measuring and Optimizing Business Systems

A Planning Model for the Ages

This week, I was on a Webinar with a few of our video course members. We were brainstorming how to implement the use of video throughout their businesses, and a great opportunity presented itself. In every example our group presented, it was clear to see that they were operating from the level of tactics, rather than at the higher strategic level, in formulating their Plan. This is nothing new. I’m seeing a pattern here. Even my consulting clients have a tendency to think of an idea and then jump into action around it. That  knee-jerk way to taking action is not nearly…

Bucket List: A New Twist on Getting Things Done

Usually, you think about a ‘Bucket List’ as a place you write down, or add to the bucket, all the future things you want to do in your life. The idea is that you then systematically go about having those rewarding life experiences. But let’s explore a whole new perspective on this metaphor. Think about using this  in your business, and not to add to the bucket, but to empty it. The Start of A Great Idea Jason Fladlien gave me the start of this idea at a workshop in Vegas last weekend. Here’s his piece and 3 others. Ah-ha…

A Business Plan You Will Follow

Most successful people attribute their success to one thing…taking the time to plan. It must go further than that…to having a system that makes it easy for you to follow through, so you’ll actually do it. My friend, Don Crowther, shares in the video below a simple 2 page system for creating such a plan. And…you can grab the worksheets at the link he provides at the end of the video. So, check it out. Mynders and Deb

Your Best Marketing Strategy

There’s a lot to be learned from observing current online trends. If you look at the internet offerings that are being scooped up these days, they typically have a ring of a mass market ‘business opportunity’. Why is that? One reason is that there are a lot more people competing in the online world each day looking for opportunities, as well as existing marketers trying to find their niche. True, there are endless business  models by which you can make money on the internet. However, there’s only one model that will actually work for you. And that’s the one you’ll do…consistently! My goal…

Build Your Business 1 Product At A Time, Part 1

We all remember the story of the Tortoise and the Hare (Rabbit). The Hare was always moving fast, zig zagging from one place to the next, while the Tortoise methodically made his way from point A to B…beating the hare every time. So it goes with building your online presence. At BusinessBuildingShortcuts.com, we feel it’s so important to build your business 1 product at a time, that we’re structuring our business around this theme. When we say “1 product at a time”, we’re talking about these ingredients: Picking your best “lead” product to promote. Creating your Lead generation and Sales…

How Wide Is Your Marketing Funnel?

Whenever I return from an awesome marketing event, I often gain a huge new  business perspective. As Deb and I look at taking our business to the next level, it has become clear to me that the key lies in where we put our focus in the Marketing Funnel. For the purposes of this discussion, I’m going to identify 2 primary business-building paths within the funnel.                 Go Wide vs.Go Deep     What’s the difference? 1. Go Wide This is when you decide to build your business by putting a lot of stuff out there…in other words, your focus is at the top of the funnel. You’re promoting…

Productivity Tools | Track It and It Will Grow!

OK! It’s  a variation of the classic line from the movie (Field of Dreams), but it’s true as a Revenue-Generating model for your business, as well. “Measure What You Treasure!” You can take action in your business, but if it’s not the right Action, focused on the Goals that are important to get you where you want to go…then you will see weeks, even months go by with little to show for it. There are two broad areas that you can work on in your business that will enable you to put the systems in place to attract the success you desire. 1. Create a System…

Unexpected Challenges in Life? Productive Virtual Operation Of Your Business

Often in business, we get so involved in our day to day repetitive actions that we fail to plan for the unexpected. In recent months, we’ve seen  a number of our Internet friends have their businesses interrupted  by a family crisis. This can not only be disruptive to your Revenue stream, but also, prove very difficult to get back into the flow. Today, we are proud to feature as our guest Blogger, Suzanne Holman, MAEd, who addresses some easy actions you can take to prepare for such an Event. ——————————– Have you thought about what you would do if you had…

A Critical Early Step in Building Your Business!

What is the first thing most peoiple should attend to when starting their online business? Is it to… a. Get your blog up and start writing posts. b. Setup your Twitter and Facebook accounts and start making connections? c. Pinpoint the easiest way for you to start making a little money each month and take action on that. d. Create an optin page with an Autoresponder and start to build your List. Whereas all the above actions are good early steps for your business, the best answer is “C”. Here’s why.