Category: Building Web Systems

Make Your First Web Presence a Blog Site

So you’ve decided to make the move to Internet marketing and now you’re designing your initial website…creating your first web presence. Congratulations! The Internet is a seemingly infinite market to tap into, but there are some basic decisions to make before you start work on your website. The broadest of which is what type of site you are looking to create. Your 2 Choices The main two options are a blogging platform or an HTML site. So why might you choose blogging over the traditional HTML page? The answer lies in the advantages that a blogging platform provides, many of…

When Online Technology Doesn’t Work

Arggh! Why does online technology work fine one day, and then not work at ALL the next? I just don’t get it. I’ve been working on setting up our new site for days, and for some reason, the plugins aren’t playing nicely together at all. Post snippets are showing the html code for the audio players, the page I want to appear after you log in won’t show up, and the header and sidebars disappear on just a few pages, but not all of them. (Can you hear me fuming?) Now this isn’t new stuff for me. I am using…

What Next: Optin and Sales Pages Designed on WordPress?

Years ago, when I designed my first website,  I created  a training site for my downline in a nutritionals Network Marketing company in which I used to be active. I recall drawing a diagram of what I wanted the site to look like, such that my downline could best access the training we had created for them. And then, I hired a web designer to actually create the site, at a price that was exhorbitant by today’s standards. Also, that site had no marketing reach beyond the specific people whom had had the U.R.L. What a long way we’ve come. Designing Your Core Websites on WordPress Perhaps…

Frequent Blogging…A Challenge or An Opportunity?

Deb and I are in the middle of a 30 Day Blogging Challenge sponsored by our good friend, Connie Ragen Green. I’ll be the first to admit that a blog post every day is a little extreme for the long-term. However, the idea is to get into the habit of frequent posting…both for the benefit of your audience, as well as the traffic-driving benefits. But there’s an even better reason for frequent posting…and that’s the potentials for repurposing the subject of your posts. Repurpose Into Articles A great habit to get into is that…for every blog post that also has a traffic…

Starting A Blog Is A Great Way To Increase Your Search Engine Position

Growing your business is all about reaching as many people in your Market as you can. One great way to get your message out is through starting a blog. Organizing your website is difficult, but a blog simplifies the process. It’s fast and easy to publish your information, and you can increase your search engine position, as your content gets recognized so you can be found online. Deb and I have found that our BuildingBusinessShortcuts.com blog has provided us a voice to share what’s inside us…both with regards to helping our audience better implement what’s next, but also to express…

Start an Online Business – Make a Website For Free, Or Almost Free

Many people who are just beginning to think about ways to start an online business don’t have a lot of extra cash just laying around. After all, they want an online business to make money, not cost them money they may not be able to spare. So they look for ways they can make a website for free. There are many ways you can create a free website or blog, but be warned. Using free sites is a fast way to be save a few dollars a month and end up having it cost you hundreds, if not thousands, of…

Start an Online Business | How to Make Your Own Website

If you are trying to start an online business, you need an online home. For most online business builders, that means that you will want to learn how to make your own website. There are a few key things to consider before you start down that path, however. Let’s look at what type of website you will want to create to give your online business the best chance of success. Websites break down into three broad categories: static websites, blogs, and e-commerce stores. Let’s take a look at how these differ. A Static Website A static website is built one…

Who Else Has Your Potential Customers?

Now that you are thinking of ways to get others to collaborate with you to build your list, let’s define it a bit further. You’ll want to look for helpers and collaborators who have complementary lists; those whose products and services are maybe not in direct competition with yours (if there really is such a thing on the internet), but where your products and services fit in with theirs. Let’s use one of our favorite examples, and imagine that you sell recipes for homemade natural dog food. Now, who else has your market? Your potential customers? You might consider the…

Getting Others to Help You Drive Traffic to One Optin Page

Sometimes it seems like there is only so much you can do by yourself, no matter what the task. Driving traffic to your optin page is one of those activities that goes faster and better when you have others helping you. After all, there are only so many hours in a day! There are many ways to find people, businesses and networks that you can leverage to have others participate in getting visitors to your site. You’ll want to be sure to find the ones that will send the most targeted and appropriate people to you. Nothing is more frustrating…

Leveraging Your Optin Pages

If you aren’t using optin pages and forms pretty much everywhere to capture names and email addresses of people who are interested in what you offer, then you are missing the boat. You want to have lots of optin opportunities for your visitors, and you want to leverage your efforts for maximum benefit, for you and for your subscribers. The thing is, we always start with our first one. We put up our first optin page. We invite visitors to it in a variety of ways. Then we move on to make another optin page. And the cycle continues, building…