It’s almost a given that you should have an email list and do email marketing if you have a business on the internet. You simply must create an email list of customers and prospects. Period.
With the advent of social networking sites such as Facebook, Twitter, and LinkedIn, there are some marketers who are paying less attention to their list-building efforts and to communicating with their prospects and customers. Instead they are spending their precious time and marketing energy on social marketing alone
Email Marketing vs. Social Networking
Is there a place for Twitter and Facebook in your list buildingbusiness marketing mix?
Absolutely! But don’t make the mistake of ignoring your normal list-building efforts.
You want to be sure that, if you wake up one morning and log into your favorite social networking site, your business has not been brought to a standstill because your account is disabled.
When that happens, and it occurs more often than you might think, you won’t be able to get in touch with your followers or friends.
Were you making money offering products and services through your social networks? Gone!
Did you have some potential affiliate partners you were chatting with via social networking, but you didn’t yet have their contact information and you can’t exactly remember the spelling of their name? Gone!
Email Marketing AND Social Networking: You Can Have It All!
There is a solution, and it’s pretty obvious if you stop and think about it.
If you are building a business online, then the underlying purpose of your social marketing efforts should be to get people to opt in to your list.
You want people to visit your blog, check out your content, and return over and over. You want them to buy products and services from you; become your affiliate.
Above all, you want them to opt in to your email list.
The best way to get this to happen is to encourage your social networking friends and followers to visit your opt-in page, and then to opt in to receive something of value in return for their name and email address.
So use Facebook and Twitter to meet new people and to let them get to know you, but keep inviting them to the place that will allow you to experience the seemingly magic power of email marketing – your opt-in list.