Designing your website is a big decision that should not be taken lightly. You’ve heard Deb and I talk about your website is your “Home on the Internet”. The impression that your initial online presence gives to potential customers and web surfers will largely determine whether your site succeeds.
So when approaching the decision, a relevant question emerges: Is starting a blog the right decision?
To Blog or Not
First, let’s take a step back and analyze the benefits of blogging. One of the biggest advantages is the freedom and ease of use. There is no waiting for a Webmaster to update your site, so you can publish content fast. You have the ability to publish content from any browser, even your iPhone or other mobile device.
Blogs provide faster and more frequent search engine crawling, which means your site will quickly climb the ranks on Google and other search engines. Blogging also allows you to have conversations with your visitors, and gain helpful feedback.
All of these advantages will allow you to quickly become a market leader, and express whatever message you wish to share through podcasting, video-casting, photographs and other media. Blogging makes all of this possible and easy. If you can use Microsoft Word, then you can blog!
A traditional html website would be complicated and messy to design, requiring computer science skills well beyond the average person. After this analysis, the answer to the question now seems quite clear: yes, you should blog!
Choosing Your Platform
So, now the next step is to choose a blogging platform. You may not even be aware that there are many options, but of all the paid and public sites, WordPress wins hands-down. WordPress is a free blogging platform that you can run on your own domain, and it has many perks that the competitors don’t offer.
A 3-month comparison of many blog platforms showed that WordPress is clearly your best option, mostly because it draws so much search engine attention. Even when the content on the sites was exactly the same, WordPress sites were crawled more frequently by search engines, and this will lead to your website being more prominently featured on the results page after a search.
WordPress also has special features like themes, customizable headers, plug-ins and widgets that allow you to make the site your own, and most effectively present your content. When designing your initial online presence, the most simple and effective way is best: starting a blog using WordPress!
So, go right now to learn more about our Step by Step Mini-Course Showing You Exactly How To Get Your WordPress Blog Installed – Fast & Easy…for only $47.