Growth Strategy: Go Deep or Go Wide?

merrygoround 150x150 Growth Strategy: Go Deep or Go Wide?We’re not listening in on a conversation between quarterback and wide receiver here. Rather, this is about the perpetual dilemma we all face, as internet marketers, of whether to work deeply on one project until completion…vs. working a little bit at a time on several tasks to move them all forward.

This has been an issue that has plagued me for the entire 2 years I’ve been online, and I’ve come to the conclusion that it’s better to go deep. Here’s Why!

The Circular Loop

Marketing one’s businesses online has no beginning or ending point. It’s like a big merry-go-round that we initially jumped onto…from wherever we were. But, we didn’t realize that the attendant left, and we got stuck on the ride.

The reality is that this is not, by nature, a linear business…unless we consciously choose to make it so. At any point in time, there is the illusion that if I don’t do a little bit today on all of my projects (do something to drive traffic, focus on increasing revenues, work on that next product, build my social network relationships), that I will fall behind.

Time To Ride The Log Flume

Take it from someone who has a lifetime pass to ride the Merry-Go-Round. It’s time for all of us to get off our high horses,  jump off the merry-go-round, and ride the log flume ride instead.

It’s all about focus. If you take that one project that’s been hanging around for months in the “driving traffic” category and focus upon it until you’re finished, and then go to that revenue-building project…several miraculous things will happen.

  • You’ll have the rewarding feeling that comes with completion.
  • You’ll get more done as a result of the power of focus.
  • You’re days will be more relaxed, giving you a feeling of control…much like being on that log flume.
  • You’ll transform the way you interract with your business, allowing yourself more time for balance.

Tell me what you think. Post your comments below...

  1. Janet Eisenbise

    Great post! Your metaphor of the rides is perfect, and I must say this question (or problem) is one that has plagued me too. I feel very distractable tending to everything that needs to be done and trying to keep track of where I am. That merry-go-round makes me dizzy!


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  2. Bobbye Middendorf

    Mynders, Great! One of the clearest explanations of the deep v. wide conundrum I’ve seen. The one additional benefit I’d add is: Completing something gives you a sense of momentum (think–the log flume heading down the chute). Great inspiration on a thorny problem.
    Bobbye Middendorf
    The Write Synergies Guru

    Reply ·
  3. Lisa / Next Level VA

    Really enjoyed this one! Thanks! I have built teams before as part of a direct sales company and I know from personal experience its difficult to manage if you are too “wide”….getting ready to do it all over again….wish me luck!

    Reply ·
  4. Mike Liddicoat

    Mynders, Very good article. Really hits home. I so often say “I need to get that done” then start spreading myself around to several projects. Time to get on the log ride.
    Mike Liddicoat

    Reply ·

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