We’re not listening in on a conversation between quarterback and wide receiver here. Rather, this is about the perpetual dilemma we all face, as internet marketers, of whether to work deeply on one project until completion…vs. working a little bit at a time on several tasks to move them all forward.
This has been an issue that has plagued me for the entire 2 years I’ve been online, and I’ve come to the conclusion that it’s better to go deep. Here’s Why!
The Circular Loop
Marketing one’s businesses online has no beginning or ending point. It’s like a big merry-go-round that we initially jumped onto…from wherever we were. But, we didn’t realize that the attendant left, and we got stuck on the ride.
The reality is that this is not, by nature, a linear business…unless we consciously choose to make it so. At any point in time, there is the illusion that if I don’t do a little bit today on all of my projects (do something to drive traffic, focus on increasing revenues, work on that next product, build my social network relationships), that I will fall behind.
Time To Ride The Log Flume
Take it from someone who has a lifetime pass to ride the Merry-Go-Round. It’s time for all of us to get off our high horses, jump off the merry-go-round, and ride the log flume ride instead.
It’s all about focus. If you take that one project that’s been hanging around for months in the “driving traffic” category and focus upon it until you’re finished, and then go to that revenue-building project…several miraculous things will happen.
- You’ll have the rewarding feeling that comes with completion.
- You’ll get more done as a result of the power of focus.
- You’re days will be more relaxed, giving you a feeling of control…much like being on that log flume.
- You’ll transform the way you interract with your business, allowing yourself more time for balance.