Guest Blogger…There’s More than One Way to Make Money with Teleseminars

Guest Blogger….Kathleen Gage

kathleengage1 Guest Blogger...There’s More than One Way to Make Money with TeleseminarsWe have the special privilege of having Kathleen Gage join us on our Blog. Kathleen is an expert on Teleseminars. (We’ve taken and recommend her course.) Accordingly, we asked Kathleen to prepare this special post on how to market and make money with Teleseminars. Enjoy…and here’s what we want you to do.

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There’s More than One Way to Make Money with Teleseminars

The landscape of small business has dramatically changed over the past few years. Solopreneurs, such as consultants, coaches, speakers and authors used to have limitations in growing revenues based on location, ability to travel, budget to market and hoping beyond hope their efforts would pay off.

Because of the Internet, we now have the opportunity to reach a global market for a fraction of what it would have cost in the past. Best of all, we can do so without leaving the comfort of our homes.

Due to a number of reasons, many solopreneurs have found the need and desire to grow a business in a way that allows extreme flexibility. Reasons can range from being homebound, caring for an elderly parent, being stay-at-home moms and dads, or simply tiring of the rat race of a traditional-type job.

The choices of how to grow your business and revenues are limited only by your imagination. You can develop information products, mentoring courses, group coaching, self-published books, and so much more.

One of my favorites (and most profitable) is teleseminars. No matter your area of expertise, it’s likely teleseminars would be a welcome addition to your product offerings as well as revenue stream.

I have worked with many clients who had never hosted a teleseminar until we worked together and many made $1,000, $2,000, $3,000 and more on their first one.

There are numerous types of teleseminars you could offer to bring great value to your current customers and clients.

They include:

  • Preview calls
  • FAQ calls
  • Expert interviews
  • Product review
  • Product introduction
  • Panel discussions
  • Corporate trainings
  • Membership-benefit sessions
  • Affiliate training

Not only are teleseminars a great benefit for your existing clients, you can also use them to attract new subscribers.

Although teleseminars are one of the best ways to generate multiple streams of revenue, often those new to this type of product offering miss the mark by trying to monetize too quickly.

Many of your potential customers are “try before you buy” prospects. Offering a sample of what you have to offer by way of a free teleseminar can optimize your long-term opportunities. Rather than simply trying to sell your information once, why not introduce what you have in a very low-risk way?

There are numerous ways to make money from a free teleseminar. Here are just a few.

  1. Up sell into a low-priced information product or short-term group coaching program.
  2. Have the session transcribed and turn the transcripts into a paid report.
  3. Offer a special “limited-time offer” of a coaching package.
  4. Sell the audio file to those who were not on the live call.

These are just a few of the many ways you can monetize teleseminars. Regardless of what method you use to monetize, you also need to market in order for current and potential customers to know about your teleseminar.

A few of the ways you can market are:

  • Promote to your opt-in subscribers
  • Web-radio interviews
  • Postings on your blog
  • Guest-blog postings
  • Message your Facebook Friends and Fans
  • Event postings on the primary social networks
  • Video marketing with tips related to the topic of your teleseminar

If you are new to online marketing, begin with one idea you can implement and add something new every few days.

Kathleen Gage is an Amazon.com bestselling author. She works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money-making products and services. Learn exactly what you need to do to market your teleseminars and other offerings with Kathleen’s VIP Club. Visit http://budurl.com/KGVIP

Tell me what you think. Post your comments below...

  1. Bruce "the Mid-Life Mentor"

    I like the idea of interviewing experts and then creating info products. Since I have worked in medicine my entire life, I have had to either be the expert or find the expert for my patient. It seems like a natural thing for me to do.

    Reply ·
  2. Dr. Laureen

    Kathleen thanks for sharing such good information. As an expert in my field, I have found that bringing other experts on the call only enhances the teleseminar and it gives the listerners several view points. I especially like conducting teleseminar series which can later become a product. I definitely like your suggested marketing strategies.

    Reply ·
  3. Bruce Hoag, PhD, CPsychol

    This advice is consistent with what I’ve seen from others on the subject. What suggestions would you make for structuring the very first teleseminar?

    Reply ·
  4. Tomesia Ingram

    I have found teleseminars to be a great tool to build rapport with current and potential clients. The process of gathering and sharing information with a group of people at one time then being able to convert that one time effort into multiple sources of information has proven to be invaluable to me and my business. Thanks for sharing such great information and proving that hosting teleseminars is a great way to establish yourself as an expert in your respective field.

    Reply ·
  5. Kathleen Gage

    Thank you for the wonderful comments. As you mentioned Bruce The Mid-Life Mentor, being an expert is a natural progression to bringing on other experts.

    Dr. Laureen, yes, hosting a teleseminar and turning it into a future product is repurposing at its best.

    Bruch Hoag, on your first teleseminar my recommendation is to survey your current market to find out areas of interest. This can save a considerable amount of time developing something very few people may have an interest in. When your market tells you what they want your time, money and energy is used more effectively.

    Yes, Tomesia, Teleseminars can be a great tool for building rapport. One I really like are Q&A sessions with a group of clients who are on the call by invitation only. Perhaps they signed up for a high end service and a private session is an added value bonus.

    Thank you for the wonderful comments.

    Kathleen

    Reply ·
  6. Mynders

    Re-Tweeting:

    We’ve gotten emails saying the “Retweet button” (Tweetmeme) wasn’t working for them. Twitter was down this morning for a bit, so I think that was the problem.

    In any event, if the button doesn’t work, just send the following from your twitter account…

    RT @myndersglover Guest Blogger…There’s More than One Way to Make Money with Teleseminars http://bit.ly/9bufCz

    Reply ·
  7. Connie Ragen Green

    Kathleen,
    Great information here! Many of us tend to forget that marketing ourselves is a daily activity. Letting others hear us on a call is a great wat to market, without being too sales-y.
    Most of my clients heard me on a teleseminar before making a purchase. And, as I learned from you, be a resource before you’re a vendor.
    Connie

    Reply ·
  8. Martha Carnahan

    Great info, Kathleen. I’d love to hear your tips on the best ways to engage the participants — get them out of their shells and talking. I never have trouble with this when I’m doing a call or webinar with coaches or other entrepreneurs, but I’ve done some calls with accounting firm folks and… well, they just don’t talk much on the call, LOL! Would love some wisdom on that!

    Reply ·
  9. Kathleen Gage

    Thanks Connie, for your insights. I just got off the phone with a client where the topic was, “Take 30 minutes a day to market.” It’s amazing what this discipline can do for one’s business.

    I agree Martha, there are some professions that attract introverts and to get them to talk on the line can be a challenge. Years ago I had a radio talk show. It never ceased to amaze me how many people would email me the day following the broadcast to let me know they had heard my show yet, they would not call in.

    It’s really about creating a safe environment for folks but also knowing that some prefer to listen rather than join in on a conversation.

    Reply ·
  10. Janet Esposito

    Hi Kathleen,
    Great topic and certainly your area of expertise! Enjoyed reading your article and responses to the comments and questions. I have a few questions:
    How much lead time do you usually give between announcing a teleseminar and hosting the event and how many reminder notices do you send out in between (and at what intervals)?
    And, do you have any particular formula you use to organize a free teleseminar to introduce a new product and is it good to script anything out or just to go with bullet points?
    Thanks very much for sharing your teleseminar wisdom and expertise. Happy Monday! Janet

    Reply ·
  11. Deb

    Oooh. Discipline. I think this regular schedule of marketing activities is next on my list.

    I hadn’t thought of doing video marketing with tips related to the topic of your teleseminar to market our teleseminars – what a fun idea!

    Where should I post these video tips to maximize their reach?

    Thanks,
    Deb

    Reply ·
  12. Kathleen Gage

    Janet, thank you for the wonderful questions.

    The lead time depends on whether it is a free or fee event. For a free event I like to have 2 – 3 weeks lead time. I will send an immediate confirmation notice when someone registers.

    A couple days later I send another thank you message with a tip that ties into the subject. About 4 days before the event another reminder, the day before and about 1 -2 hours before the call.
    Most of the messages have been programmed into my autoresponder. The one a day before and a couple hours before are not programmed in.

    Scripting a call has both upsides and downsides. What I like about scripting is I really think through the information to make sure I am covering everything promised. However, to have to stick with a script word for word on a call can come across as canned.

    But if you are selling something, a script can be very helpful to make sure you cover all the benefits one receives when they but what you are selling.

    In most cases, I prefer bullet points.

    Deb, on video tips to maximize your efforts, definitely YouTube. Put the link from YouTube on your FB wall, on Twitter and any other social networks you belong to. You can also post on your blog.

    There are thousands of video locations. A google search will bring up lots of choices with some of the most popular at the top of the search list.

    Great questions from everyone. Keep ‘em coming!

    Reply ·
  13. Marianna

    I like the last part cuz as beginner it is so easy to come to a halt with overwhelm: “If you are new to online marketing, begin with one idea you can implement and add something new every few days.”

    Reply ·
  14. Lauren McMullen

    Hi Kathleen,
    Thanks for the great info. I see your teleseminars everywhere so you truly practice what you preach.
    Do you know of any service (besides Instant Teleseminar) for managing this. They are sort of expensive for someone just starting out when you might not be using it but once or twice a month.
    Thanks,
    Lauren

    Reply ·
  15. Yvonne A Jones

    Kathleen,

    Thanks for these valuable reminders. Almost a year ago on the advice of one of my mentors, Connie Ragen Green, I started hosting teleseminars by interviewing experts and my list grew significantly. I stopped doing these and the points you outlined above reminded me of the value of hosting teleseminars regularly. “Not only are teleseminars a great benefit for your existing clients, you can also use them to attract new subscribers.” It’s definitely one effective way to help others to get to know, like and trust you. Attending teleseminars that you hosted, as well as one that was hosted by Deb & Mynders with you as the Guest Expert was the way I got to know , like and trust you.

    Thank you. I appreciate you.
    Yvonne

    Reply ·
  16. Helen Raptoplous

    Hello Kathleen
    I love this topic as it is something I have been really thinking a lot about. Great information here that will really help me a great deal. What are your thoughts on the value a teleseminar has for lecture only vs interactive? Is one better then another or is there a place and time for everything?

    Thanks Deb & Mynders for this fun idea, I just loving watching your innovation at work!

    Reply ·
  17. Kathleen Gage

    Marianna, thank you for your input about doing one thing at a time. I know most of us have had the experience of complete overwhelm by trying to do too much too soon.

    Lauren, there are lots of free services available. Of course, there are limitations to the service but http://www.freeconferencecall.com is an excellent resource.

    I remember when I made the decision to begin using Instant Teleseminars. It actually forced me to raise my own bar and do more than a couple a month. After all, I wanted to earn my investment back. LOL

    Hi Yvonne. Connie is so correct. Put together a list of experts you can interview and with the right marketing you can grow your list in leaps and bounds.

    Thank you so much for the feedback on how you got to know me. I am honored.

    Helen, regarding the format, it really depends on the audience and topic. In some cases interactive works great, but when you have hundreds and even thousands of listeners on the line, it can become a major logistics challenge. However, when you have large groups there are services available that can help with this.

    During private training I do when I have only a few people on the line, I love interactive. Other times, it’s just not feasible especially if someone tries to take over the call. A skilled facilitator will handle this with complete professionalism while someone fairly new may find this very uncomfortable.

    Thanks for all the comments and input.

    Kathleen

    Reply ·
  18. Peg Kelley

    Good info. The 30-minutes a day discipline is terrific since I can get caught up in the product creation or organizing or other necessary but not urgent stuff. The whole concept of allocating 30 minutes a day for something is brilliant.

    Thanks!

    Reply ·
  19. Peg Kelley

    Actually, the idea that teleseminars are still useful (versus webinars) is encouraging.

    Reply ·
  20. Deb

    I, too, love the 30 minutes idea. I can always make time for 30 minutes, but if I have a long, long list of stuff to do, sometimes it’s easier not to start at all, if I don’t think I can get it all done. (A little OCD goes a long way!)

    Deb

    Reply ·
  21. Ali

    Thanks for the suggestion to survey my readers. I was doing teleseminars when only 1-4 people asked questions on the same topic. I wasted lots of time putting on teleseminars for too few people.

    Reply ·
  22. Kathleen Gage

    Peg, Can you tell my mom how brilliant my idea is? LOL

    Actually, you will be amazed at how much does get done by allocating time for specific tasks.

    For example, this morning, I had many things I needed to get done. Wrote my to-do list and put my nose to the grindstone. Now, I do know some people say they need to be inspired to work through their to-do’s. But the fact is, business success does require a good helping of discipline.

    Webinars can be helpful in their right place, right time. And yet, teleseminars have less chance of tech problems.

    Ali, thanks for mentioning the survey and how helpful this will be to you. I have watched so many people design a program and then try to sell it rather than finding out what the market wants first.

    And Deb, I have made very good friends with my ADHD. LOL

    Reply ·
  23. Fay McLean

    Thank you so much for your great information Kathleen. I held my very first teleseminar last week and it was great. Murphy’s Law kicked in and kicked me out three times from the call so it was fortunate my guest speaker held things together nicely for me! It was lots of fun and I can’t wait to get your list of tips on how to improve on the next one and the one after that!

    Reply ·
  24. Kathleen Gage

    Congratulations Fay. The first is always the most difficult. Now that it’s over get ready for some amazing experiences. How wonderful you had someone who kept their cool and simply kept things going.

    I see teleseminars as a micro view of life. We can do all our best planning but there is always a surprise lurking around the corner. When things don’t go the way we planned we can either resist or simply take a breath and do the next indicated step.

    Again, congratulations Fay.

    Reply ·
  25. Andrew R. Timms

    Kathleen
    Your responses fill out the blog post nicely, and increase the value of the whole piece immensely. Thank you for the thought you’ve put into the whole project.

    You have written passionately elsewhere about the importance of investing in your business. I have appreciated the wisdom you’ve shared on this topic. I bring it up here because it seems to me that to build a business system that generates significant cash for you and value for clients, in addition to following the outline above one should budget an amount of money to invest in on-going training. Would you care to comment on this observation?

    Andrew

    Reply ·
  26. Kathleen Gage

    Hi Andrew. First, thank you so much for your kind words and your observation of my work. I am very passionate about what I do and believe that is one of the most important aspects to success.

    Regarding investing in one’s on-going training, absolutely. I believe this too, is so essential and yet, many people do not do this.

    However, it is easy to get caught up in buying everything that crosses one’s path without giving thought to how this will increase the knowledge and skill level.

    I do get frustrated when people believe that all they have to do is read one book or listen in on one teleseminar and presto! they are going to be rich.

    In any industry those who are succeeding are those who invest in ongoing education and training.

    Great question Andrew.

    Reply ·

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