Guest Blogger….Kathleen Gage
We have the special privilege of having Kathleen Gage join us on our Blog. Kathleen is an expert on Teleseminars. (We’ve taken and recommend her course.) Accordingly, we asked Kathleen to prepare this special post on how to market and make money with Teleseminars. Enjoy…and here’s what we want you to do.
There’s More than One Way to Make Money with Teleseminars
The landscape of small business has dramatically changed over the past few years. Solopreneurs, such as consultants, coaches, speakers and authors used to have limitations in growing revenues based on location, ability to travel, budget to market and hoping beyond hope their efforts would pay off.
Because of the Internet, we now have the opportunity to reach a global market for a fraction of what it would have cost in the past. Best of all, we can do so without leaving the comfort of our homes.
Due to a number of reasons, many solopreneurs have found the need and desire to grow a business in a way that allows extreme flexibility. Reasons can range from being homebound, caring for an elderly parent, being stay-at-home moms and dads, or simply tiring of the rat race of a traditional-type job.
The choices of how to grow your business and revenues are limited only by your imagination. You can develop information products, mentoring courses, group coaching, self-published books, and so much more.
One of my favorites (and most profitable) is teleseminars. No matter your area of expertise, it’s likely teleseminars would be a welcome addition to your product offerings as well as revenue stream.
I have worked with many clients who had never hosted a teleseminar until we worked together and many made $1,000, $2,000, $3,000 and more on their first one.
There are numerous types of teleseminars you could offer to bring great value to your current customers and clients.
- Preview calls
- FAQ calls
- Expert interviews
- Product review
- Product introduction
- Panel discussions
- Corporate trainings
- Membership-benefit sessions
- Affiliate training
Not only are teleseminars a great benefit for your existing clients, you can also use them to attract new subscribers.
Although teleseminars are one of the best ways to generate multiple streams of revenue, often those new to this type of product offering miss the mark by trying to monetize too quickly.
Many of your potential customers are “try before you buy” prospects. Offering a sample of what you have to offer by way of a free teleseminar can optimize your long-term opportunities. Rather than simply trying to sell your information once, why not introduce what you have in a very low-risk way?
There are numerous ways to make money from a free teleseminar. Here are just a few.
- Up sell into a low-priced information product or short-term group coaching program.
- Have the session transcribed and turn the transcripts into a paid report.
- Offer a special “limited-time offer” of a coaching package.
- Sell the audio file to those who were not on the live call.
These are just a few of the many ways you can monetize teleseminars. Regardless of what method you use to monetize, you also need to market in order for current and potential customers to know about your teleseminar.
A few of the ways you can market are:
- Promote to your opt-in subscribers
- Web-radio interviews
- Postings on your blog
- Guest-blog postings
- Message your Facebook Friends and Fans
- Event postings on the primary social networks
- Video marketing with tips related to the topic of your teleseminar
If you are new to online marketing, begin with one idea you can implement and add something new every few days.
Kathleen Gage is an Amazon.com bestselling author. She works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money-making products and services. Learn exactly what you need to do to market your teleseminars and other offerings with Kathleen’s VIP Club. Visit http://budurl.com/KGVIP