Not just a Google slap – a real SLAM!
It used to be that you could write a quick article sharing pretty general information on a topic, be sure to use your main keywords a few times, pop it up on an article directory, and voila! First page of Google search engine results. Article marketing worked great for getting traffic, becoming known, grabbing backlinks, and promoting products – your own or affiliate products.
Then came another adjustment at Google. It seems that this adjustment was meant (as are all adjustments on search results, according to the Google blog) to improve the quality of the content people are offered when they search on Google. It’s pretty hard to argue with that.
Here’s a short – and very revealing – video of the current Google search engine results on the topic of, what else, article marketing! Very, very interesting…You’ll want to do a similar search yourself, as results are changing by the minute! (They really are – in the space of an hour today, March 20th, an EzineArticles result moved from page 7 to page 4. Another hour later, back at page 7…)
I know I was getting a bit tired of doing a search and having most of the first page of search results filled with articles that were clearly created only for traffic and backlinks, were spun from another article, and were often full of grammatical and other errors. And, they didn’t really have quality content. The creators often used automated systems to get links and rank high in search engine results. Arggh!
Watching these poor quality articles push us out of the results was painful to those who were writing high quality articles, not spinning them into oblivion, and taking pains to provide really great, well-researched content.
Anyway, there has been a lot of buzz out there on the internet about online article marketing and the impact of this latest change.
The temporary result has been that all article repositories have been slapped, as it were. Good ones and the not-so-good alike.
So How Might You Respond to This Change in Article Marketing Results?
First, remember that when there is an algorithm change, it’s like playing fruit-basket upset. High ranking sites disappear from the results, while new sites pop up on page one. This will shift around for a while, and then it usually settles out. So don’t just throw out article marketing totally – we won’t know the real impact until the dust settles.
A few things seem to have been impacted negatively, with indications that the impact will remain, so avoid these (you probably aren’t using them anyway, if you’ve been following along and providing high quality content in all that you do).
- Article farms that allow crappy content
- Article spinners and the use of spun articles
- Article directories that aren’t addressing the issue of quality
- Article spinner and submitter software that submits the same articles all over the internet, poorly written and often under a pseudonym
What Has Continued to Work During These Changes?
- Writing unique high quality articles and putting them on your own targeted blog
- Providing a content-rich website or blog, often on WordPress, that is updated regularly
- Videos that provide great content and are on well-respected sites. Did you notice the way video results are showing up on many search results pages, as shown in the video on this post? It seems that video marketing has actually benefited from this recent change!
Actually, right after the algorithm change, it was almost impossible to find any video results in the search engine results pages. It seemed that videos had dropped off the face of the earth – including YouTube videos. However, they are returning to the search engine results pages now in a huge way.
The bottom line seems to be that high quality, useful information always wins out. And putting it on your own blog or website seems to be a key – at least right now.
And including high-quality videos in your marketing mix.
Yes, once again, online videos seem to have survived the crash. If you want to learn more about how to create high-quality videos fast, check out our online course that will have you ‘up and running’ in just a few hours.