Online Article Marketing: Is the Party Really Over?

slap 150x150 Online Article Marketing: Is the Party Really Over?Online article marketing has led a charmed life up until Google’s most recent ‘Farmer Algorithm’ change.

Not just a Google slap – a real SLAM!

It used to be that you could write a quick article sharing pretty general information on a topic, be sure to use your main keywords a few times, pop it up on an article directory, and voila! First page of Google search engine results. Article marketing worked great for getting traffic, becoming known, grabbing backlinks, and promoting products – your own or affiliate products.

Then came another adjustment at Google. It seems that this adjustment was meant (as are all adjustments on search results, according to the Google blog) to improve the quality of the content people are offered when they search on Google. It’s pretty hard to argue with that.

Here’s a short – and very revealing – video of the current Google search engine results on the topic of, what else, article marketing! Very, very interesting…You’ll want to do a similar search yourself, as results are changing by the minute! (They really are – in the space of an hour today, March 20th, an EzineArticles result moved from page 7 to page 4. Another hour later, back at page 7…)

I know I was getting a bit tired of doing a search and having most of the first page of search results filled with articles that were clearly created only for traffic and backlinks, were spun from another article, and were often full of grammatical and other errors. And, they didn’t really have quality content. The creators often used automated systems to get links and rank high in search engine results. Arggh!

Watching these poor quality articles push us out of the results was painful to those who were writing high quality articles, not spinning them into oblivion, and taking pains to provide really great, well-researched content.

Anyway, there has been a lot of buzz out there on the internet about online article marketing and the impact of this latest change.

The temporary result has been that all article repositories have been slapped, as it were. Good ones and the not-so-good alike.

So How Might You Respond to This Change in Article Marketing Results?

First, remember that when there is an algorithm change, it’s like playing fruit-basket upset. High ranking sites disappear from the results, while new sites pop up on page one. This will shift around for a while, and then it usually settles out. So don’t just throw out article marketing totally – we won’t know the real impact until the dust settles.

A few things seem to have been impacted negatively, with indications that the impact will remain, so avoid these (you probably aren’t using them anyway, if you’ve been following along and providing high quality content in all that you do).

  • Article farms that allow crappy content
  • Article spinners and the use of spun articles
  • Article directories that aren’t addressing the issue of quality
  • Article spinner and submitter software that submits the same articles all over the internet, poorly written and often under a pseudonym

What Has Continued to Work During These Changes?

  • Writing unique high quality articles and putting them on your own targeted blog
  • Providing a content-rich website or blog, often on WordPress, that is updated regularly
  • Videos that provide great content and are on well-respected sites. Did you notice the way video results are showing up on many search results pages, as shown in the video on this post? It seems that video marketing has actually benefited from this recent change!

Actually, right after the algorithm change, it was almost impossible to find any video results in the search engine results pages. It seemed that videos had dropped off the face of the earth – including YouTube videos. However, they are returning to the search engine results pages now in a huge way.

The bottom line seems to be that high quality, useful information always wins out. And putting it on your own blog or website seems to be a key – at least right now.

And including high-quality videos in your marketing mix.

Yes, once again, online videos seem to have survived the crash. If you want to learn more about how to create high-quality videos fast, check out our online course that will have you ‘up and running’ in just a few hours.

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Tell me what you think. Post your comments below...

  1. Lauren McMullen

    This is all very interesting… I agree that article marketing may change in the future. But as you probably already know, your search results for a keyword are based on what you normally search for. What this means is everyone sees something different (in the organic search results) when they do a search on Google. Its all very confusing…
    I am wondering if they will make the same change for videos. (since Google owns YouTube maybe not). There are lots of crappy videos out there that were submitted only for their keywords to drive traffic back to another site.
    ~ Lauren

    Reply ·
    1. Deb

      Yes, you are so right, Lauren, everyone’s search results are different. Mine changed drastically after the recent Google update. For a while, videos disappeared from my results until page 10 or so, then they slowly started showing up again. Article results are returning much, much more slowly. And yes, there are crappy videos out there as well. One thing for sure, Google keeps us focused on the main target – providing high quality content in everything we do.

      How have your results changed?

      Reply ·
  2. Cathy Demers

    I’ve been watching the search engine results for articles I have written about mastermind groups and they have been very mixed to say the least. And, they do seem to change by the hour for reasons that are quite mysterious to me. Thanks for providing some great “what do I do now” information. Your brief video has motivated me to give video articles a run.

    One question: what the heck is “playing fruit-basket upset”?

    Cathy Demers

    Reply ·
    1. Deb

      Hi Cathy,

      Fruit basket upset is an oldie term that I use to refer to having everything just turned upside down – a basket of fruit turned out on the floor, everything just rolling around randomly. That may not be what it really means!

      Reply ·
  3. Lauren McMullen

    I have also noticed less videos and articles in my results as well. But what I meant about different search results is that your search results are based on lots of different criteria such as where you are located, and previous browsing history. There is a way to get pure search results using Chrome but I am not sure how to do it.
    I really need to figure it out though

    Reply ·
  4. Deb

    Yeah, Lauren. It is really confusing right now, trying to determine the total impact of algorithm changes on search in general, what with Google tracking browsing history, clicks, and all that for everyone. I’ll keep trying to figure out a way to get pure search results also; let me know if you figure it out first! I’ll do the same…

    Reply ·
  5. Cathy Demers

    It’s making me crazy. It quite urks me that google insists on serving up search results based on where I live…not necessary the best search results. Google makes it really hard for me to find what I want outside of my local area…and for potential mastermind group members to find me unless they live right next door! That, and I don’t think most folks know how severely their search results are filtered out by Google based on their geography.

    When you figure out who to turn off the “local results only based on your IP address” in any of the browsers – let me know. I’d be very grateful and I’ll spread the word. Maybe someone else will post the solution here…

    Reply ·
    1. Deb

      Have you tried the ‘Change Location’ option in the left-hand sidebar that shows up after you do a search on Google? I’ve been playing with that – it does change the local search results, of course. But I can’t tell if the types of returns (e.g., more videos, etc.) are any different. They may be showing ‘my’ search results, just for a different location.

      Reply ·
  6. Cathy Demers

    Oh boy. I cant get it to work…and’s been a bit of a time waster. Apparently the location searches can not be turned off in firefox, and even in Chrome it is too hard to figure out. This link was supposed to explain it…but it shows mostly complaints about it.

    over to get some other work done….Deb…YOU ROCK!

    Reply ·
    1. Deb

      Hey, we’ll keep plugging along. Let me check out the link. And all of us, please let each other know if you figure it out!

      Reply ·
    2. Deb

      OK. I found two options to test.

      One is a Firefox (or Chrome) add-on that says it lets you disable personalized search, and it does have a checkbox to do just that.

      The same from the Mozilla Add-ons page:

      The other is a Firefox or IE add-on from Yoast that puts de-personalized search in your browser search box options.

      Here’s a blog post I found on the topic that isn’t years old…

      There are some comments (Twitter, blogs, etc.) that adding the ‘pws=0′ parameter to the end of your search query (as in ‘article marketing&pws=0′) no longer works. This is the premise of the Yoast search box add-on.

      I’ve installed both (probably overkill!) and am playing around with them. Let me know if they seem to work for you.

      Reply ·
  7. Lauren McMullen

    I know someone who knows how to do it I will email him and get the scoop. It seemed waaaay to much trouble at the time but not any longer.

    Reply ·
    1. Deb

      Thanks Lauren,
      On that post about Chrome (the link you provided), they talk about using the Google Global plugin for Firefox, too. The link for that is in an earlier comment. Seems we may have an option now for FireFox and Chrome.

      Let’s try all these out and see if they seem to work! Thanks!


      Reply ·
  8. Mynders

    Dear Minecraft:
    Wordpress blogs come with a WYSIWYG editor. Pretty straight forward.

    Reply ·

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