No matter what your niche or market, there are bound to be many ezines and newsletters you’ll want to subscribe to, and blogs and websites full of information that you can use in your research. You definitely need to stay up-to-date in what is going on in your market.
If you have all of this information flowing into your main email account, however, it will be one giant 24 hour a day distraction.
So, you’ll want to send it all to one convenient spot. A spot you can check out whenever you want to do so, but not have your whole day invaded by incoming email! And, you’ll want a way to manage all of this information in the most convenient and efficient way possible.
Enter Google Reader.
First create a new Google email account for your research, and use this email address when you subscribe to anything asking your for your email address that is niche-related. Then set up the Google Reader for that account to receive your RSS feeds, News Alerts, Twitter Search RSS feeds, and more.
Here are two quick videos to show you exactly how to do this. You’ll be amazed at the amount of information you will have at your fingertips; and how easy it will be to access just the right information when you need it.