If it’s good enough for Santa, it should be good enough for us. That’s the mantra of being successful in business…creating a consistent way of doing things and following through with it.
But what do you do when there is just so much to do and doing the repetitive marketing tasks threatens to consume your entire day…every day? This is when we need to take the next step and leverage this concept of “Planning Your Work and Working Your Plan!”
What’s at stake in our businesses is the opportunity to get on top of several phenomenon that tend to limit our ability to get ahead…
- Information overload
- Chasing shiny objects
- Too many things swirling around in our brains
- The constantly moving target of the internet…what’s working now and what’s new.
We know that we have to do the ongoing marketing steps to keep our business in the minds of our Market. At the same time, we’re trying to make time for the 2 focus areas that will make the most difference…Traffic and Sales. So, the question becomes…what are the broad steps one can take to get on top of these necessary, but time draining, steps? I see two.
1. Marketing Outsourcing of Repetitive Tasks.
2. Following Consistent, Duplicatable Procedures…via a Checklist Template
Marketing Outsourcing of Repetitive Tasks
The first step is to take as many of these repetitive tasks as you can and train someone else to do them, while naturally ensuring that you maintain control over your marketing message and critical functions yourself.
This is often very difficult for marketers to do…but you’ll be on the treadmill until you do. Here’s a tip. Next time you undertake a task that you know should be outsourced, take one extra step. Make a Video of the process. And then, commit that the following time you start to do the task…instead, you’ll find someone else to do it and send them the video on how to do it.
Following Consistent, Duplicatable Procedures…via a Checklist Template
Having just returned from a trip to New Orleans to visit my family, I especially love the metaphor of the pilot going through his/her checklist. The pilot has flown countless times and has the procedure down pat…but yet goes through the same checklist every time. Why?
The main reason is so as to not leave to chance that a critical step might be missed because of some distraction. Think about how many procedures are floating around in your head for the myriad of online business building tasks. By systemetizing them and getting them out of your head onto a checklist you follow every time you undertake that task, you are:
1) Freeing your mind to let in more creative thoughts to move your business forward;
2) Eliminating the temptation to re-invent the wheel every time you undertake a similar task (which also eats up time).
Recently, I uploaded a very useful checklist onto our free (Bronze) membership at BBSTutorials.com. It’s a checklist for you to use whenever you are creating an Optin to Sales page sequence for any product. If you don’t yet have your free account, go now and grab one of our most popular project management templates.
You’ll find it at the link below under ”Time-Saving Tools” in the right column.