QR Codes: An Online Implementation Strategy

QRcode 269x300 QR Codes: An Online Implementation StrategyYou’ve heard much recently about the increasing use of QR codes (Quick Response) by local businesses. But did you know that they can be a great strategic tool for online businesses, as well?

Wikipedia: A QR code  is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, telephone cameras, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.

The ‘Local’ Argument
It’s pretty east ro see how they would be useful for a business with a store front. A customer is walking down the street, reads the QR code with his/her mobile phone, and is taken to the store’s website to see what they’re about. And, of course there’s much more to it than that.

You might have even dismissed its usefulness based on the notion that it’s a lot of trouble just to find out about what the business does. Need I remind you (or myself for that matter), that the same thoughts came about for faxes, personal computers, cell phones, etc.? This technology is getting huge.

The ‘Online’ Case
Enough about mom and pop. Let’s talk about you and me. My purpose here is not to tout the praises of QR codes, per se, but rather to provoke thought for one of many online strategies.

Here are my criteria for developing any good strategy…and how you can apply it to QR codes
1. Identify up front your desired outcome
“I want to provide an incentive for new prospects I meet at the next workshop I attend to get onto my mailing list.”

2. Create your tactic(s) to get there.
“I will put a QR code on the back of my business card which will send my prospect to a mobile webpage with an outstanding free offer attached to an opt in page. Above that QR code, I will print ‘Get 1 of my XYZ course for free if you follow this QR code by the end of this workshop.’

3. Fulfill your promise.
Set up a Mobile webpage (formatted for smart cell phones) with your offer and a 100% off coupon code for a valuable, but low-priced product that you’re willing to offer as a loss-leader.

Here’s how to implement this QR code strategy:

A. Grab a free QR code for yourself, related to a specific webpage.  Here is one place to do this. 
http://delivr.com

B. Go to your local printer and get business cards printed with your QR pattern on the back.

C. Create a Mobile Website (formatted for good readability on a mobile phone) with your optin page and your offer.
You can search Google for do it yourself alternatives. But, for a quick ‘done for you’ solution…go to your local ‘Fast Signs’ franchise and let them do it for you.

http://fastsigns.com

And, while you’re at it, check out their sample formats and mobile websites, so you really can see the potential.

http://www.marketagora.mobi/

 They have an entire system set up to do this for you…with other enhancements as tracking analytics, adding your contact info to your prospect’s address book, etc.

Get on the leading edge of this powerful technology today!

Tell me what you think. Post your comments below...

  1. Cheri Merz

    Mynders, thanks for this reminder that sometimes we make things too complicated for ourselves. I have been following the QR code craze, educating myself about their uses and how to integrate them with local/mobile advertising, and thinking all I could do was offer my services to local small businesses to set them up. Now I can see how to integrate them with my own online presence to build my list. Brilliant! Thanks again!

    Reply ·
    1. Mynders

      Cheri, I’m glad you found it valuable. One of the things I’m learning, in a big way, is to take a concept that appears complex and make it simple.

      Reply ·
  2. Sandy Ostroff

    Hi Deb & Mynders,

    I’ve had a QR code on the back of my business card since last December!
    I set it up to go to a mobile squeeze page. I’m currently in the middle of
    creating a mobile website and adding pages and links to this squeeze page.
    Your ideas a timely and I have a great report on mobile marketing to give away
    so I will implement this right away. Thanks, Sandy.

    Reply ·
    1. Mynders

      Sandy, I’m glad it gave you a new idea for your local consulting.
      I’d love a copy of that free report on Mobile Marketing, when you get a chance.

      Reply ·

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