Which of the 7 Product Launch Models is Right For Your Business? To find which of the 7 Launch Models is appropriate for your business, simply indicate your choice on the following 8 questions. Step 1 Step 2 True False I have a small (or non-existent) List and so building a following is important to me. My List is a few thousand people in size and so, even though listbuilding is important, I’d rather focus primarily on increasing my Revenue. I am not so concerned with my List size because I have the ability to attract affiliate partners with big Lists. I have a really hot product priced at several hundred, or even several thousands of dollars...and it has the potential to create a lot of buzz.