Are you providing maximum benefit to those whom have graced you with their presence on your List?
Here’s how you can apply the same techniques the Gurus use to leverage their results with their Autoresponders, as they build their relationship with their lists.
1. OFFER YOUR LIST SURPRISE BONUS GIFTS AT CRITICAL TIMES
You will want to look at the data around your business, especially your product return statistics. When in the followup Autoresponder or product purchase cycle do these things happen? You can reduce these problems if you offer a special thank you or free surprise gift just before these critical times.
We have had a few experiences of receiving surprise Bonuses recently. We were purchasers of Tellman Knudson’s initial ListBuilding course, over a year ago. Tellman is a master at this technique, and just before the money back guarantee period, he sent out a postcard giving us a link to a free gift – and teasing us about another one to come in a few weeks.
The gifts were related to the course, and they had high perceived value for us. I’d bet that many people who might have been thinking of taking him up on the guarantee decided to stay in the program.
Here’s the really amazing part. About 11 months after the end of the program, we got a package in the mail. It was the full product he had created about the Million Dollar Teleseminar – hard copy and digital version. A total surprise to us – he had decided to give that program that he was selling to his existing customers – free of charge. Brilliant!
And in case you are thinking that these bonus gifts have to be big and expensive, let me share one more quick story. Deb and I have free memberships at EzineArticles, not the premium paid memberships. We love their service, and get great results from our articles.
A few weeks ago a package arrived from them. Inside was a thank you card, a really fun mug with “Ezine Articles” on the side, and a small package of coffee. We were blown away. We don’t even pay these guys, and they were sending us a mug! So test your market – try some inexpensive surprise gifts. See what your prospects and customers love the most.
And of course, digital bonus gifts are always great as well, and end up costing you nothing.
2. DELIVER CONTENT YOUR CUSTOMERS REALLY WANT
How do you know what they really want? Because you ask them via Surveys and other means.
We talked a bit about using surveys already, but it bears repeating. The more you really understand about your market, the better you can serve them, and the more profitable you will be. Ed Dale calls this getting market understanding, and he feels that this is a key to developing a truly successful business.
It’s not enough to do your initial market research, find your niche and keywords and launch yourself into their midst! You have to become one of them. Talk with them, listen to them.
3. REWARD LOYAL CUSTOMERS WITH GOLD STATUS OR SPECIAL BENEFITS
Kathleen Gage did this for us when we joined her platinum coaching program. One day we got a package in the mail from her – a total surprise to us! It was a beautiful binder to hold our course information, as well as a number of her books and products. Awesome! And it added a ton of value, and set an expectation that she over-delivers.
4. OVER-DELIVER CONTENT OR PRODUCT QUALITY
You will never go wrong with this one. And a great way to do this is to offer solid and useful information via your autoresponder after the signup or purchase.
5. OFFER SUBSCRIBER-ONLY TELESEMINARS
You may decide to invite your list members to a teleseminar that is designed just for them. And you can offer some benefits to them when you do this.
You can do a ‘most asked questions’ teleseminar for your Members, and invite their questions before hand. And make it a subscirber-only event! Let them know they are special and valued.
If you do this, you may not have them opt in again – just send them the invitation and call-in information.
6. OFFER AFFILIATE OPPORTUNITIES
When people love your products and services, they naturally want to tell others about them. Offer them opportunities to make some money when they do this, and you have all of a sudden created even more loyalty and enthusiasm!