If you were an early pioneer, working your way “out West”, and you learned that a team of explorers named Lewis and Clark had already forged a trail all the way to the Pacific Ocean, would you ignore this information and try to make a go of it on your own? Probably not. Might you go so far as to deliberately seek out their knowledge and benefit from their discoveries? Definitely! Now apply this concept to the world of internet marketing strategies, and you have the beginning understanding of “swipe files”.
In the internet world, our pioneers are just 10-15 years old, and just like in those early times, the dirt paths have evolved into super-highways. If you want to get from point A to point B in today’s online environment, you have to collapse time and develop strategies for shortening the learning curve of the last few years.
OK, so what are swipe files and how can they help you leverage your marketing communications? On the information superhighway, you can’t just rely on your own resources and knowledge to compete. You actually need to have a system to collect, or swipe, the cream of the ideas from your competitors and other brilliant people on the net…and enhance them with your personal skill set.
Establishing a swipe file system involves 3-steps:
1 Search the internet for good copywriting relevant to your marketing purposes;
2 Identify the most useful internet marketers in your niche and go deeper to explore their writing samples…by being both a prospect and a customer;
3 Store on your computer what works for you and later apply it to your own business.
Join us in our next post for Part 2 to see examples of swipe file categories and how you might use them.