Every once in awhile, a new trend emerges on the Internet. It starts out as something very subtle, but then it jumps out, becoming very obvious.
The latest trend is coming about as a result of the increase in the rate of information flow to marketers having reached the point where it’s impossible to keep up…unless you have some super human talent, or an efficient staff.
VELOCITY…The New Trend
The existing paradigm has marketers frantically pursuing their “To Do” list, trying to keep ahead of an ever-increasing task list. That can’t work in a world where the pile keeps getting higher.
What is needed is to transcend the current way of doing things all together…to create a way of doing business that sidesteps the “To Do” List all together. That translates to increasing the rate at which we get things accomplished…VELOCITY
Here’s the dictionary definition of Velocity…quickness or rapidity of motion or action; rate of change of position, in relation to time
Now, I don’t claim to have all the answers, but I can speak to my observations and what’s working for me.
3 Critical Areas to Accelerate
The ultimate goal is to increase the rate at which our busineeses grow. No one likes the feeling of looking back at the last 30 days and asking, “Where did the time go?”
I’ve identified 3 Critical Areas in our business in which we need to speed up the rate of activity:
- Driving Traffic (results in building our List)
- Creating more of our own products and promoting more Affiliate products (results in increased Revenue…especially as our List grows).
- Outsourcing to others the implementation tasks (so we can focus on strategic elements of our business).
In follow-up posts, we’ll look at how increasing the velocity of results in these areas are critical for moving your business forward.